Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/140318
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DC FieldValueLanguage
dc.coverage.spatialManagement Sciences
dc.date.accessioned2017-03-16T07:22:55Z-
dc.date.available2017-03-16T07:22:55Z-
dc.identifier.urihttp://hdl.handle.net/10603/140318-
dc.description.abstractAbstract available
dc.format.extentxix, 147p.
dc.languageEnglish
dc.relation137-145
dc.rightsuniversity
dc.titleA study on effectiveness of FMCGs advertisement with special reference to Tamilnadu
dc.title.alternative
dc.creator.researcherNithya, A.
dc.subject.keywordAdvertisement
dc.subject.keywordBroadcast
dc.subject.keywordCelebrity
dc.subject.keywordEffectiveness
dc.subject.keywordSurrogate
dc.description.noteData not available
dc.contributor.guideSenthil Kumar, S.
dc.publisher.placeChennai
dc.publisher.universityAnna University
dc.publisher.institutionFaculty of Management Sciences
dc.date.registeredn.d.
dc.date.completednovember, 2015
dc.date.awardedn.d.
dc.format.dimensions30cm.
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Faculty of Management Studies

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File20.83 kBAdobe PDFView/Open
02_certificate.pdf754.54 kBAdobe PDFView/Open
03_abstract.pdf6.77 kBAdobe PDFView/Open
04_acknowledgement.pdf3.66 kBAdobe PDFView/Open
05_table of contents.pdf8.77 kBAdobe PDFView/Open
06_list of tables.pdf4.83 kBAdobe PDFView/Open
07_list of figures.pdf3.51 kBAdobe PDFView/Open
08_list of symbols and abbreviations.pdf14.32 kBAdobe PDFView/Open
09_chapter 1.pdf49.15 kBAdobe PDFView/Open
10_chapter 2.pdf116.01 kBAdobe PDFView/Open
11_chapter 3.pdf803.84 kBAdobe PDFView/Open
12_chapter 4.pdf169.13 kBAdobe PDFView/Open
13_results and discussion.pdf27.66 kBAdobe PDFView/Open
14_appendix.pdf24.76 kBAdobe PDFView/Open
15_references.pdf22.95 kBAdobe PDFView/Open
16_list of publications.pdf9.41 kBAdobe PDFView/Open


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