Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/140318
Title: A study on effectiveness of FMCGs advertisement with special reference to Tamilnadu
Researcher: Nithya, A.
Guide(s): Senthil Kumar, S.
Keywords: Advertisement
Broadcast
Celebrity
Effectiveness
Surrogate
University: Anna University
Completed Date: november, 2015
Abstract: Abstract available
Pagination: xix, 147p.
URI: http://hdl.handle.net/10603/140318
Appears in Departments:Faculty of Management Studies

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File20.83 kBAdobe PDFView/Open
02_certificate.pdf754.54 kBAdobe PDFView/Open
03_abstract.pdf6.77 kBAdobe PDFView/Open
04_acknowledgement.pdf3.66 kBAdobe PDFView/Open
05_table of contents.pdf8.77 kBAdobe PDFView/Open
06_list of tables.pdf4.83 kBAdobe PDFView/Open
07_list of figures.pdf3.51 kBAdobe PDFView/Open
08_list of symbols and abbreviations.pdf14.32 kBAdobe PDFView/Open
09_chapter 1.pdf49.15 kBAdobe PDFView/Open
10_chapter 2.pdf116.01 kBAdobe PDFView/Open
11_chapter 3.pdf803.84 kBAdobe PDFView/Open
12_chapter 4.pdf169.13 kBAdobe PDFView/Open
13_results and discussion.pdf27.66 kBAdobe PDFView/Open
14_appendix.pdf24.76 kBAdobe PDFView/Open
15_references.pdf22.95 kBAdobe PDFView/Open
16_list of publications.pdf9.41 kBAdobe PDFView/Open


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