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Title: Gandhi's practice of media ethics and its relevance in India
Researcher: Subhash Kumar
Guide(s): Mohapatra, Atanu
Keywords: Media
Media ethics
Upload Date: 12-Jun-2013
University: Manav Rachna International University
Completed Date: November, 2012
Abstract: Media is considered as one of the pillars of the society. The contemporary media has gone through tremendous changes in terms of content, style and approach and the journalistic scenario which is now not restricted to simply the printed letter, has widened its base by including the medium of broadcasting, telecasting and new media. Now in the age of internet, the journalism has lost the physical boundaries of transmission of news. The free flow of information and the competition among the owners of various media has shown careless haste in sole criteria of making news. Nowadays sensationalisation of newlinenews has become the measure of success in the journalistic field. The media specially the newlineelectronic media with the power of visuals at its command - which can make deep impact on the mind of the viewers, has lost the balance that was being seen created in the reliberalization years in India. Liberalization has brought in the curse of consumerism to the people who have been getting indoctrinated in the art of consuming and in the process getting consumed at the hands of the promoters and sellers. Journalism has become an industry in the modern days, and commercialization of the press has been increasingly found in every aspect. According to the report of FICCI, 2012 the Print industry has grown by 8.3 percent from INR 193 billion in 2010 to INR 209 in 2011. Gandhi s views was that the newspapers were meant for public service, they should not compromise on their role in society, and the concept of profits should be regulated to the background advertisements from the businessman, the newspaper tend to be influenced and they yield to the process of those advertisers. Often, adverse news against advertisers is suppressed in support of the advertisers.
Pagination: 195p.
Appears in Departments:Department of Media Studies

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01_title.pdfAttached File15.16 kBAdobe PDFView/Open
02_certificate & acknowledgements.pdf12.37 kBAdobe PDFView/Open
03_abstract.pdf22.3 kBAdobe PDFView/Open
04_chapter 1.pdf141 kBAdobe PDFView/Open
05_chapter 2.pdf125.08 kBAdobe PDFView/Open
06_chapter 3.pdf113.56 kBAdobe PDFView/Open
07_chapter 4.pdf150.81 kBAdobe PDFView/Open
08_chapter 5.pdf32.73 kBAdobe PDFView/Open
09_references.pdf31.11 kBAdobe PDFView/Open
10_appendix.pdf1.56 MBAdobe PDFView/Open

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