Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/93155
Title: Fast moving consumer goods advertising and its effectiveness in Cachar district of Assam _ a study
Researcher: Patra, Gouranga
Guide(s): Kumar, Brajesh
Keywords: Dagmar, Elaboration Likelihood Model, Reinforcement Model, Innovation Adaptation Model, Low Involvement Hierarchy Model
University: Assam University
Completed Date: 2011
Abstract: Abstract not available newline newline
Pagination: xxix, 263p.
URI: http://hdl.handle.net/10603/93155
Appears in Departments:Department of Commerce

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01_title.pdfAttached File502.54 kBAdobe PDFView/Open
02_declaration.pdf343.11 kBAdobe PDFView/Open
03_certificate.pdf369.63 kBAdobe PDFView/Open
04_acknowledgement.pdf83.41 kBAdobe PDFView/Open
05_preface.pdf259.69 kBAdobe PDFView/Open
06_contents.pdf154.44 kBAdobe PDFView/Open
07_tables.pdf207.35 kBAdobe PDFView/Open
08_graphs and diagrams.pdf49.49 kBAdobe PDFView/Open
09_chapter 1.pdf3.88 MBAdobe PDFView/Open
10_chapter 2.pdf1.01 MBAdobe PDFView/Open
11_chapter 3.pdf1.21 MBAdobe PDFView/Open
12_chapter 4.pdf3.73 MBAdobe PDFView/Open
13_chapter 5.pdf3.91 MBAdobe PDFView/Open
14_chapter 6.pdf996.52 kBAdobe PDFView/Open
15_chapter 7.pdf260.69 kBAdobe PDFView/Open
16_bibliography.pdf163.59 kBAdobe PDFView/Open
17_appendices.pdf2.86 MBAdobe PDFView/Open
18_publications.pdf1.47 MBAdobe PDFView/Open


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