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Title: Motivation in Indian context: an amalgamation of Eastern and Western thought
Researcher: Ahluwalia, Jaspreet
Guide(s): Grewal, J S
Harish Kumari
Keywords: Management
Upload Date: 16-May-2013
University: Punjab Technical University
Completed Date: 2011
Abstract: Motivation as understood in the business world and industry is goal related, where intensity, direction and persistence are the main factors which contribute to motivation of an individual. However, there are organizations like Armed Forces, where motivation is of utmost importance, since the individual can be called upon for extreme sacrifice. Also, in the Eastern philosophy, there is variance of thought which has been time tested since Vedic period while Western thought is merely hundred or two hundred years old. In the corporate sector in India, we follow US Management, without understanding their cultural differences (deal-first culture). Financial motivators work most in life stages when attraction is need-based (in western thought); but not in later stages when attraction theories are not working properly in Indian context. Hence, there is a need to amalgamate both the (Eastern and Western) thought processes to evolve a motivation model for India. THRUST: The Thrust of the study has been to examine the application of motivational theories in (private sector) organizations where motivation is of prime importance; amalgamate (relationship-based) Indian thought with (deal-based) western thought; and evolve an integrated motivation model applicable in India, so as to study motivation with holistic approach and not with lateral or linear view. For this kind of motivation, enlightened leadership is required, which was studied simultaneously. THE RESEARCH STUDY: The first two chapters in the thesis, i.e. Introduction; and Review of Literature and Conceptualization reflect upon the crux of western and eastern philosophy on motivation. Western theories. Most theories emphasize directional motivation, where there is a goal to be achieved. It could be done with behaviour modification or simply by exploiting needs of the person. Such a model will lead to selfish motives of the motivatordominating relationship and may result in exploitation of the motivated.
Pagination: xx, 243p.
Appears in Departments:Department of Management

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01_title.pdfAttached File92.75 kBAdobe PDFView/Open
02_certificate.pdf77.98 kBAdobe PDFView/Open
03_declaration.pdf90.11 kBAdobe PDFView/Open
04_abstract.pdf190.74 kBAdobe PDFView/Open
05_dedication.pdf71.11 kBAdobe PDFView/Open
06_acknowledgement.pdf73.71 kBAdobe PDFView/Open
07_table of contents.pdf98.33 kBAdobe PDFView/Open
08_list of figures.pdf81.61 kBAdobe PDFView/Open
09_list of tables.pdf85.61 kBAdobe PDFView/Open
10_list of publications.pdf86.06 kBAdobe PDFView/Open
11_list of abbreviations.pdf94.21 kBAdobe PDFView/Open
12_chapter 1.pdf445.23 kBAdobe PDFView/Open
13_chapter 2.pdf370.54 kBAdobe PDFView/Open
14_chapter 3.pdf333.63 kBAdobe PDFView/Open
15_chapter 4.pdf226.99 kBAdobe PDFView/Open
16_chapter 5.pdf380.38 kBAdobe PDFView/Open
17_chapter 6.pdf254.43 kBAdobe PDFView/Open
18_chapter 7.pdf732.52 kBAdobe PDFView/Open
19_chapter 8.pdf186.45 kBAdobe PDFView/Open
20_bibliography.pdf222.75 kBAdobe PDFView/Open
21_appendix.pdf232.04 kBAdobe PDFView/Open

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