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|Title:||Marketing strategies for the tourism development in Maharashtra|
|Keywords:||4 P s|
|University:||SNDT Womens University|
|Abstract:||Maharashtra is blessed with abundance of nature, history and culture which are the key newlineadvantages to boost and develop Tourism business in the state. Whereas facts shows a different newlinepicture, as full potential of Maharashtra tourism is yet to be explored. The outcome of which is newlineMaharashtra as a tourism state has been unable to make it in the list of first 10 best tourism newlinedestinations in Asia, leave alone the world. Maharashtra tourism has enormous potential. It newlinewould have been done better if Maharashtra tourism (State Government, MTDC and other newlineStockholders of Tourism business) would have taken the correct steps for marketing and newlinebranding of their assets. newlineThe contemporary competitive environment need strong and aggressive steps towards the newlineMarketing and branding of Maharashtra Tourism which will definitely change its current image, newlinestatus and position in Tourism world. Maharashtra Tourism should focus on their Beaches, newlineLeisure tourism, Jungle-Safari tourism, National parks and Adventure and Sports tourism along newlinewith the integration of Historical tourism and Rural/Agricultural tourism to market it as its USP newlinefor Brand creation; Also different types of tourism packages should be developed keeping in newlinemind the requirements of modern tourists. ICT is a boon for the speedy growth of any business, newlineoverview of the previous decade shows that Maharashtra Tourism has not used ICT in its fullest newlinestrength. ICT provides cost-effective and economical reach of information across the globe in a newlinevery short span of time. newlineTo get the desired result in Tourism industry Maharashtra Truism needs constructive, newlineComprehensive and strong Marketing Strategy. Marketing gives importance to customer newlinesatisfaction. Marketing serves the advertising, promotions, brand creation, brand building of the newlineproduct to motivate people to buy the product. newlineThe researcher is associated with the Hospitality Industry since last twenty three years. newlineShe is driven to this topic due to her exposure to the tourism sector and was also a chairperson newlinefor the programme commi|
|Appears in Departments:||Janki Devi Bajaj Institute of Management Studies|
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