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Title: Marketing strategies for the tourism development in Maharashtra
Researcher: Billimoria, Rukshana
Guide(s): Hattangadi, Vidya
Keywords: 4 P s
Maharashtra Tourism
Marketing Strategies
University: SNDT Womens University
Completed Date: 2015
Abstract: Maharashtra is blessed with abundance of nature, history and culture which are the key newlineadvantages to boost and develop Tourism business in the state. Whereas facts shows a different newlinepicture, as full potential of Maharashtra tourism is yet to be explored. The outcome of which is newlineMaharashtra as a tourism state has been unable to make it in the list of first 10 best tourism newlinedestinations in Asia, leave alone the world. Maharashtra tourism has enormous potential. It newlinewould have been done better if Maharashtra tourism (State Government, MTDC and other newlineStockholders of Tourism business) would have taken the correct steps for marketing and newlinebranding of their assets. newlineThe contemporary competitive environment need strong and aggressive steps towards the newlineMarketing and branding of Maharashtra Tourism which will definitely change its current image, newlinestatus and position in Tourism world. Maharashtra Tourism should focus on their Beaches, newlineLeisure tourism, Jungle-Safari tourism, National parks and Adventure and Sports tourism along newlinewith the integration of Historical tourism and Rural/Agricultural tourism to market it as its USP newlinefor Brand creation; Also different types of tourism packages should be developed keeping in newlinemind the requirements of modern tourists. ICT is a boon for the speedy growth of any business, newlineoverview of the previous decade shows that Maharashtra Tourism has not used ICT in its fullest newlinestrength. ICT provides cost-effective and economical reach of information across the globe in a newlinevery short span of time. newlineTo get the desired result in Tourism industry Maharashtra Truism needs constructive, newlineComprehensive and strong Marketing Strategy. Marketing gives importance to customer newlinesatisfaction. Marketing serves the advertising, promotions, brand creation, brand building of the newlineproduct to motivate people to buy the product. newlineThe researcher is associated with the Hospitality Industry since last twenty three years. newlineShe is driven to this topic due to her exposure to the tourism sector and was also a chairperson newlinefor the programme commi
Appears in Departments:Janki Devi Bajaj Institute of Management Studies

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01_title_page.pdfAttached File20.39 kBAdobe PDFView/Open
02_dedication.pdf28.11 kBAdobe PDFView/Open
03_certificate.pdf28.8 kBAdobe PDFView/Open
04_abstract.pdf33.97 kBAdobe PDFView/Open
05_declaration.pdf28.86 kBAdobe PDFView/Open
06_acknowledgement.pdf31.14 kBAdobe PDFView/Open
07_table _of_contents.pdf47.21 kBAdobe PDFView/Open
08_list_of_tables.pdf42.4 kBAdobe PDFView/Open
09_list_of_graphs.pdf36.56 kBAdobe PDFView/Open
10_list_of_figures.pdf30.28 kBAdobe PDFView/Open
11_list_of_abbreviations.pdf33.04 kBAdobe PDFView/Open
12_chapter 1.pdf175 kBAdobe PDFView/Open
13_chapter 2.pdf199.44 kBAdobe PDFView/Open
14_chapter 3.pdf16.48 MBAdobe PDFView/Open
15_chapter 4.pdf113.11 kBAdobe PDFView/Open
16_chapter 5.pdf3.04 MBAdobe PDFView/Open
17_chapter 6.pdf136.21 kBAdobe PDFView/Open
18_chapter 7.pdf198.35 kBAdobe PDFView/Open
19_conclusion.pdf66.29 kBAdobe PDFView/Open
20_bibliography.pdf121.83 kBAdobe PDFView/Open
21_appendices.pdf997.88 kBAdobe PDFView/Open
22_synopsis.pdf383.29 kBAdobe PDFView/Open

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