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Title: A comprehensive model on the investment behaviour of mutual fund investor
Researcher: Mishra, Sanjay Kumar
Guide(s): Manoj Kumar
Vashishtha, Ashutosh
Keywords: purchase decision involvement
mutual fund
investment behaviour
perceived purchase risk
Upload Date: 18-Apr-2013
University: Shri Mata Vaishno Devi University
Completed Date: 2011
Abstract: Mutual fund industry in emerging markets has become highly competitive due to the extraordinary growth being experienced by it in terms of total funds being managed, number of players and choice of new innovative mutual fund schemes being offered to the investors .The highly competitive nature of this industry necessitates that mutual fund marketers must fully understand the investment behaviour of individual investors (hereon investors) to be able to effectively market their mutual fund schemes (hereon MFs). The current state of knowledge about the investor behaviour is found not to be quite satisfactory and in fact it is inadequate when applied to understand the investment behaviour of MF investors. This thesis fills the aforementioned research gap by (a) examining the impact of investors perceived purchase risk, investorsand#8223; knowledge and investors purchase decision involvement on their investment behaviour specifically, information search and information processing behaviour; (b) proposing a new comprehensive model of investor behaviour to explain how investors perceived purchase risk, investorsand#8223; knowledge and investors purchase decision involvement interact to influence their investment behaviour. The model is proposed based on an in-depth study of related literature on traditional finance, behavioural finance and consumer behaviour and is empirically validated by studying the investment behaviour of a sample of mutual fund investors. The findings of the study will help the mutual fund industry as well as government agencies charged with regulating the market place in making their marketing and public policy decisions, respectively. Further this study will improve consumer behaviour theory by deepening our understanding of how investors make buying decisions for the intangible financial products.
Pagination: v, 319p.
Appears in Departments:School of Business

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01_title.pdfAttached File34.13 kBAdobe PDFView/Open
02_certificate.pdf6.02 kBAdobe PDFView/Open
03_acknowledgement.pdf8.15 kBAdobe PDFView/Open
04_abstract.pdf79.89 kBAdobe PDFView/Open
05_contents.pdf21.86 kBAdobe PDFView/Open
06_list of figurs and charts.pdf5.55 kBAdobe PDFView/Open
07_list of tables.pdf8.67 kBAdobe PDFView/Open
08_list of abbreviations.pdf7.62 kBAdobe PDFView/Open
09_chapter 01.pdf109.36 kBAdobe PDFView/Open
10_references.pdf84 kBAdobe PDFView/Open
11_chapter 02.pdf302.46 kBAdobe PDFView/Open
12_references.pdf9.11 kBAdobe PDFView/Open
13_chapter 03.pdf219.12 kBAdobe PDFView/Open
14_references .pdf133.27 kBAdobe PDFView/Open
15_chapter 04.pdf.pdf208.51 kBAdobe PDFView/Open
16_references.pdf95.65 kBAdobe PDFView/Open
17_chapter 05.pdf212.38 kBAdobe PDFView/Open
18_references .pdf97.55 kBAdobe PDFView/Open
19_chapter 06.pdf287.9 kBAdobe PDFView/Open
20_references .pdf106.37 kBAdobe PDFView/Open
21_chapter 07.pdf113.75 kBAdobe PDFView/Open
22_references .pdf79.82 kBAdobe PDFView/Open
23_appendix a.pdf17.82 kBAdobe PDFView/Open
24_appendix b.pdf101.93 kBAdobe PDFView/Open
25_appendix c.pdf81.77 kBAdobe PDFView/Open
26_biography.pdf5.61 kBAdobe PDFView/Open

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