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Title: Advertising on electronic media_ an analysis of its impact on buying behaviour_with special emphasis on television and internet advertising
Researcher: Nagaraja, R
Guide(s): Bakkappa, B
Keywords: Advertising-Electronic Media, Buying Behaviour-Television and Internet Advertising
University: Kuvempu University
Completed Date: 2004
Abstract: Abstract not available newline newline
Pagination: viii, 304p.
Appears in Departments:Department of Business Administration

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01_title.pdfAttached File404.85 kBAdobe PDFView/Open
02_certificate.pdf430.97 kBAdobe PDFView/Open
03_declaration.pdf725.58 kBAdobe PDFView/Open
04_acknowledgment.pdf1.22 MBAdobe PDFView/Open
05_contents.pdf791.1 kBAdobe PDFView/Open
06_abbreviations.pdf408.06 kBAdobe PDFView/Open
07_list of tables and figures, graphs.pdf2.42 MBAdobe PDFView/Open
08_chapter 1.pdf1.59 MBAdobe PDFView/Open
09_chapter 2.pdf859.37 kBAdobe PDFView/Open
10_chapter 3.pdf2.21 MBAdobe PDFView/Open
11_chapter 4.pdf3.18 MBAdobe PDFView/Open
12_chapter 5.pdf730.53 kBAdobe PDFView/Open
13_chapter 6.pdf15.4 MBAdobe PDFView/Open
14_chapter 7.pdf796.41 kBAdobe PDFView/Open
15_chapter 8.pdf823.17 kBAdobe PDFView/Open
16_appendix.pdf6.41 MBAdobe PDFView/Open
17_bibliography.pdf733 kBAdobe PDFView/Open

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