Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/75781
Title: Impact of brand extensions on new product choice
Researcher: Bapat, Dhananjay
Guide(s): Patel, G H
Keywords: Brand
Extension
Implication
Managerial
Product
University: Sardar Patel University
Completed Date: 31/12/2007
Abstract: Abstract not available
Pagination: iv, 183p.
URI: http://hdl.handle.net/10603/75781
Appears in Departments:Department of Business Management

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File20.28 kBAdobe PDFView/Open
02_certificate.pdf22.6 kBAdobe PDFView/Open
03_acknowledgement.pdf36.29 kBAdobe PDFView/Open
04_index.pdf14.99 kBAdobe PDFView/Open
05_chapter 1.pdf1.77 MBAdobe PDFView/Open
06_chapter 2.pdf956.17 kBAdobe PDFView/Open
07_chapter 3.pdf292.52 kBAdobe PDFView/Open
08_chapter 4.pdf3.72 MBAdobe PDFView/Open
09_conclusion and managerial implications.pdf986.32 kBAdobe PDFView/Open
10_questionnaires.pdf856.21 kBAdobe PDFView/Open


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