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Title: Antecedents and Outcomes of Customer Experience in Lifestyle Retail
Researcher: Kaul Dimple
Guide(s): Srivastava Mala
Keywords: Atmospherics
Model Building
University: Narsee Monjee Institute of Management Studies
Completed Date: 
Abstract: The objective of this research is to determine and analyse the factors affecting customer experience in the in-store (brick) lifestyle retail. The research on the topic will support and newlineenrich existing theory in organized retail and extend the prior research done in this field of study and provide valuable inputs for understanding customer experience in lifestyle retail. Thus this research will navigate the factors of customer experience in lifestyle retail and the newlineresultant loyalty and satisfaction outcomes. Once these have been explored, the research aims at synthesizing a lifestyle-retail-specific model of customer experience that provides an newlineoutside-in perspective of the whole customer experience process. newlineIn lifestyle retail, where customer experience is more relevant and practically important as the newlinecustomers give a lot of importance to the whole experience of shopping rather than just the newlineutility of the goods purchased, carrying out this research to understand new dimensions and newlineaspects of customer experience and its outcomes in lifestyle retail would be of immense help newlineto the practitioners and academicians. newline
Appears in Departments:Department of Marketing

Files in This Item:
File Description SizeFormat 
00. title page.pdfAttached File97.21 kBAdobe PDFView/Open
01. declaration.pdf97.23 kBAdobe PDFView/Open
02. certificate.pdf97.45 kBAdobe PDFView/Open
03. acknowledgement.pdf99.63 kBAdobe PDFView/Open
04. abstract.pdf100.32 kBAdobe PDFView/Open
05. table of contents.pdf107.1 kBAdobe PDFView/Open
06. list of tables.pdf114.38 kBAdobe PDFView/Open
07. list of figure.pdf107.08 kBAdobe PDFView/Open
08. chapter 1.pdf190.66 kBAdobe PDFView/Open
09. chapter 2.pdf243.46 kBAdobe PDFView/Open
10. chapter 3.pdf309.74 kBAdobe PDFView/Open
11. chapter 4.pdf191.47 kBAdobe PDFView/Open
12. chapter 5.pdf568.91 kBAdobe PDFView/Open
13. chapter 6.pdf244.97 kBAdobe PDFView/Open
14. chapter 7.pdf168.73 kBAdobe PDFView/Open
15. reference.pdf295.13 kBAdobe PDFView/Open

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