Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/72459
Title: Impact of celebrity endorsement on consumer buying behaviour
Researcher: Malhotra, Surbhi
Guide(s): Madan Mohan
Keywords: Behaviour
Consumer
Endorsement
Impact
University: Jagannath University
Completed Date: 2014
Abstract: None
Pagination: 235p.
URI: http://hdl.handle.net/10603/72459
Appears in Departments:Department of Management Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File104.27 kBAdobe PDFView/Open
02_declaration.pdf170.68 kBAdobe PDFView/Open
03_acknowledgement.pdf98.56 kBAdobe PDFView/Open
04_preface.pdf100.85 kBAdobe PDFView/Open
05_content.pdf216.55 kBAdobe PDFView/Open
06_table.pdf197.7 kBAdobe PDFView/Open
07_figure.pdf99.68 kBAdobe PDFView/Open
08_chapter 1.pdf469.65 kBAdobe PDFView/Open
09_chapter 2.pdf831.71 kBAdobe PDFView/Open
10_chapter 3.pdf205.68 kBAdobe PDFView/Open
11_chapter 4.pdf211.61 kBAdobe PDFView/Open
12_chapter 5.pdf391.27 kBAdobe PDFView/Open
13_chapter 6.pdf1.21 MBAdobe PDFView/Open
14_chapter 7.pdf500.41 kBAdobe PDFView/Open
15_reference.pdf261.98 kBAdobe PDFView/Open
16_appendix.pdf548.46 kBAdobe PDFView/Open


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