School of Management and Business Studies : [26] Collection home page

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Collection's Items (Sorted by Upload Date in Descending order): 1 to 20 of 26
Upload DateTitleResearcherGuide(s)
10-Aug-2018The influence of customer based brand equity on buying behaviour a study with special reference to convenience goods in KeralaJoseph, SibichanZachariahs, Siby
8-Mar-2018A Study on Customer Perception and Loyalty in Diamond Jewellery Market in KeralaGeorge, Abey JoseSreeranganadhan, K
8-Mar-2018The impact of mechanization in the Socio Economic development of fishermen in KeralaPriya S, VeenaSreeranganadhan, K
19-Dec-2017Work place motivation and employee retentions in Information Technology firms in KeralaMeera, M SThampi, Santhosh P
19-Dec-2017Customer relationship management in the Housing Finance Sector A study of select Commercial Banks and Housing Finance Companies in KeralaKrishnakumary, M RThampi, Santhosh P
1-Sep-2017Consumer buying behaviour of Villas and Apartments in KeralaBabu, John K.Thampi, Santhosh P
1-Sep-2017A study on socio economic impact of organised retail formats in KeralaPraleena, P LSreeranganadhan, K
17-Aug-2017A study on the attitude of youth towards entrepreneurs and entrepreneurs HIP in KeralaSonia Katherin MathewJohney Johnson
17-Aug-2017Work place outcomes and emotional intelligence A study of select public sector firms in KeralaEmmanuel, Jils BabyThampi, Santhosh P
13-Oct-2016Development of a model for tourism for the State of KeralaRadhika, P CJohnson, Johney
27-Jun-2016An economic analysis of handloom industry in Kerala A comparison with Tamil NaduSajithkumar, I VSulaiman, E
11-Aug-2015A study on marketing strategies of BSNL in telecommunication services A comparative study with private sector telecommunication service providers in KeralaSabu, V GSreeranganadhan, K
26-Sep-2014The effect of advertisement on consumer behavior and brand preference with special reference to selected consumer durables in KeralaBhai, P S LekshmiSreeranganadhan, K
26-Sep-2014A study on the impact of marketing strategies in the gold ornament market of KeralaMoideen, Asha KSreeranganadhan, K
26-Sep-2014A study on problems and prospects of sugar and sugar based industries in KeralaNair, Asha RSreeranganadhan, K
2-Sep-2014A study on human resource practices of textile mill industry in KeralaKrishnakumar, GSreeranganadhan, K
13-Aug-2014A comparative study of autocratic and democratic styles of management in industries of KeralaMathews, G GSreeranganadhan, K
13-Aug-2014The role of total quality management in ISO 9000 certified manufacturing organizations: A case study of select units in KeralaJoseph, MathewSreeranganathan, K
7-Aug-2014A study on the problems and prospects of small scale women entrepreneurs in ready made garments industry in KeralaAnu, LSreeranganathan, K
24-Jul-2014Mutual fund investors behaviour in KeralaThomas, Basil JohnSulaiman, E
Collection's Items (Sorted by Upload Date in Descending order): 1 to 20 of 26