Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/69517
Title: An analytical study on consumer evaluations of brand extensions
Researcher: Mazumdar, Panchati
Guide(s): Kakoti, Munindra
Keywords: Benefits
Brand
Chronological
Consumer
Evaluating
Measures
Reputation
Success
University: Gauhati University
Completed Date: 31/12/2010
Abstract: Abstract not available
Pagination: 
URI: http://hdl.handle.net/10603/69517
Appears in Departments:Department of Business Administration

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File25.77 kBAdobe PDFView/Open
02_certificate.pdf21.92 kBAdobe PDFView/Open
03_declaration.pdf13.85 kBAdobe PDFView/Open
04_acknowledgement.pdf62.96 kBAdobe PDFView/Open
05_preface.pdf119.46 kBAdobe PDFView/Open
06_content.pdf83.36 kBAdobe PDFView/Open
07_list of tables.pdf56.64 kBAdobe PDFView/Open
08_chapter 1.pdf187.74 kBAdobe PDFView/Open
09_chapter 2.pdf199.01 kBAdobe PDFView/Open
10_chapter 3.pdf2.01 MBAdobe PDFView/Open
11_chapter 4.pdf308.78 kBAdobe PDFView/Open
12_chapter 5.pdf554.81 kBAdobe PDFView/Open
13_analysis,results and interpretations.pdf3.24 MBAdobe PDFView/Open
14_conclusion and directions for future research.pdf2.01 MBAdobe PDFView/Open


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