Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/6330
Title: The effect of sales promotion on consumer based Brand Equity
Researcher: Zacharias, Siby
Guide(s): Manalel, James
Keywords: Management
Brand Equity
Sales promotion
Upload Date: 10-Jan-2013
University: Cochin University of Science and Technology
Completed Date: June, 2011
Abstract: None
Pagination: 337p.
URI: http://hdl.handle.net/10603/6330
Appears in Departments:School of Management Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File4.06 MBAdobe PDFView/Open
02_certificate & declaration.pdf4.07 MBAdobe PDFView/Open
03_acknowledgements.pdf4.07 MBAdobe PDFView/Open
04_contents.pdf4.08 MBAdobe PDFView/Open
05_list of tables & figures.pdf4.09 MBAdobe PDFView/Open
06_chapter 1.pdf4.09 MBAdobe PDFView/Open
07_chapter 2.pdf4.11 MBAdobe PDFView/Open
08_chapter 3.pdf4.1 MBAdobe PDFView/Open
09_chapter 4.pdf4.12 MBAdobe PDFView/Open
10_chapter 5.pdf4.12 MBAdobe PDFView/Open
11_chapter 6.pdf4.08 MBAdobe PDFView/Open
12_references.pdf4.1 MBAdobe PDFView/Open
13_appendix.pdf4.1 MBAdobe PDFView/Open


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