Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/62967
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dc.coverage.spatialSri Krishnadevaraya Institute of Management
dc.date.accessioned2015-12-18T10:06:38Z-
dc.date.available2015-12-18T10:06:38Z-
dc.identifier.urihttp://hdl.handle.net/10603/62967-
dc.description.abstractAbstract not available
dc.format.extentxvii, 317p.
dc.languageEnglish
dc.relationReference available at chapters
dc.rightsuniversity
dc.titleImpact of advertising on consumer behavior with special reference to selected consumer durables
dc.title.alternative
dc.creator.researcherRaj,B. R. Megha
dc.subject.keywordAdvertising
dc.subject.keywordConsumer
dc.subject.keywordEconomic
dc.subject.keywordSocial
dc.subject.keywordMarketing
dc.description.noteData not available
dc.contributor.guideReddy,L. Venugopal
dc.publisher.placeAnantapur
dc.publisher.universitySri Krishnadevaraya University
dc.publisher.institutionSri Krishnadevaraya Institute of Management
dc.date.registeredn.d.
dc.date.completed31/03/1998
dc.date.awardedn.d.
dc.format.dimensions30cm.
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Sri Krishnadevaraya Institute of Management

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File17.08 kBAdobe PDFView/Open
02_certificate.pdf24.99 kBAdobe PDFView/Open
03_declaration.pdf15.46 kBAdobe PDFView/Open
04_content.pdf44.24 kBAdobe PDFView/Open
05_preface.pdf54 kBAdobe PDFView/Open
06_acknowledgement.pdf56.22 kBAdobe PDFView/Open
07_list of figures and tables.pdf158.18 kBAdobe PDFView/Open
08_chapter 1.pdf3.15 MBAdobe PDFView/Open
09_chapter 2.pdf1.22 MBAdobe PDFView/Open
10_chapter 3.pdf317.18 kBAdobe PDFView/Open
11_chapter 4.pdf1.29 MBAdobe PDFView/Open
12_chapter 5.pdf2.22 MBAdobe PDFView/Open
13_chapter 6.pdf3.04 MBAdobe PDFView/Open
14_summary and conclusions.pdf845.33 kBAdobe PDFView/Open
15_bibliography.pdf314.43 kBAdobe PDFView/Open


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