Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/62967
Title: Impact of advertising on consumer behavior with special reference to selected consumer durables
Researcher: Raj,B. R. Megha
Guide(s): Reddy,L. Venugopal
Keywords: Advertising
Consumer
Economic
Social
Marketing
University: Sri Krishnadevaraya University
Completed Date: 31/03/1998
Abstract: Abstract not available
Pagination: xvii, 317p.
URI: http://hdl.handle.net/10603/62967
Appears in Departments:Sri Krishnadevaraya Institute of Management

Files in This Item:
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01_title page.pdfAttached File17.08 kBAdobe PDFView/Open
02_certificate.pdf24.99 kBAdobe PDFView/Open
03_declaration.pdf15.46 kBAdobe PDFView/Open
04_content.pdf44.24 kBAdobe PDFView/Open
05_preface.pdf54 kBAdobe PDFView/Open
06_acknowledgement.pdf56.22 kBAdobe PDFView/Open
07_list of figures and tables.pdf158.18 kBAdobe PDFView/Open
08_chapter 1.pdf3.15 MBAdobe PDFView/Open
09_chapter 2.pdf1.22 MBAdobe PDFView/Open
10_chapter 3.pdf317.18 kBAdobe PDFView/Open
11_chapter 4.pdf1.29 MBAdobe PDFView/Open
12_chapter 5.pdf2.22 MBAdobe PDFView/Open
13_chapter 6.pdf3.04 MBAdobe PDFView/Open
14_summary and conclusions.pdf845.33 kBAdobe PDFView/Open
15_bibliography.pdf314.43 kBAdobe PDFView/Open


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