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Title: Marketing tourism destination with a strategic planning approach: case study of Andhra Pradesh
Researcher: Yadav, C Sunanda K
Guide(s): Deepak Tilak
Keywords: Marketing Management
Professional Skills
Upload Date: 27-Dec-2012
University: Tilak Maharashtra Vidyapeeth
Completed Date: January 2012
Abstract: Different actors in the tourism industry and tourism researchers use the concept of a destination in different senses. It is therefore important to formulate the definition that will be used in this study. The World Tourism Organisation (WTO) Think Tank in 2002 defined tourism destination as a physical space in which the visitor spends at least one overnight. It includes tourism products such as support services and attractions, and tourism resources within one day s return travel time. It has physical and administrative boundaries defining its management, images and perceptions defining its market competitiveness. Local destinations incorporate various stakeholders often including a host community, and can nest and network to form larger destinations. The spectrum of destinations is enormous. At one end are compact destination products such as theme parks, Ayurvedic treatments and spas. These may be destinations for a day trip, short stay or occasionally longer holidays. They are often owned and operated by a single company. At the other end of the spectrum are groups of countries or whole continents. For instance, the European Travel Commission (ETC) Pacific Asia Travel Association (PATA) that market Europe and the Pacific as tourism destinations. Between these extremes is a great range of types and scales of destinations: large geographical areas, individual countries, regions, cities, towns resorts, local tourism destinations and combinations of the above. However a solitary vacationer may be simultaneously considering and comparing destinations from both the extremes. The tourism industry is very much a service industry. However, compared to most other service industries it has several differentiating features, deriving from the complexity of destination products and intrinsic characteristics of tourism. There are two particularly significant features of destination management.
Pagination: 219p.
Appears in Departments:Faculty of Management

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01_title.pdfAttached File13.14 kBAdobe PDFView/Open
02_declaration.pdf12.85 kBAdobe PDFView/Open
03_certificate.pdf15.89 kBAdobe PDFView/Open
04_acknowledgements.pdf17.32 kBAdobe PDFView/Open
05_table of contents.pdf20.35 kBAdobe PDFView/Open
06_abstract.pdf39.56 kBAdobe PDFView/Open
07_chapter 1.pdf36.76 kBAdobe PDFView/Open
08_chapter 2.pdf152.62 kBAdobe PDFView/Open
09_chapter 3.pdf76.51 kBAdobe PDFView/Open
10_chapter 4.pdf44.32 kBAdobe PDFView/Open
11_chapter 5.pdf42.35 kBAdobe PDFView/Open
12_chapter 6.pdf51.67 kBAdobe PDFView/Open
13_chapter 7.pdf87.99 kBAdobe PDFView/Open
14_chapter 8.pdf336.88 kBAdobe PDFView/Open
15_appendix.pdf1.46 MBAdobe PDFView/Open

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