Department of Management Studies : [33] Collection home page

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Collection's Items (Sorted by Upload Date in Descending order): 1 to 20 of 33
Upload DateTitleResearcherGuide(s)
1-Aug-2018A Study on Attitude and its Impact on Consumer Behaviour Towards Mobile Advertising in KeralaPadmanabhan N.S.Byram Anand
1-Aug-2018A Comparative Study on the Service Quality Gaps of Public and Private Sector Telecom Service Providers in Chennai City of TamilnaduRaghunandan, S.Basheer Ahmed Khan, M.
26-Jul-2018Workplace Bullying Prevalence and Effects on Turnover Intention and Physical Health among Information Technology Professionals in IndiaMariam CibyRaya, R.P.
26-Jul-2018Firm Resources Institutional Reforms and Export Performance a Transitory TRIPS and Post TRIPS Analysis of Indian Pharmaceutical IndustrySatyanarayana RentalaByram Anand
19-Jul-2018The Effect of Celebrity Endorsed Advertisement and Branding on Rural Consumer Purchase Intention towards selected Personal Care Products in FMCGsNaresh Babu, M.Lavanya Latha, K.
19-Jul-2018Exploring the Influence of Religiosity on Consumer Behavior with Special Reference to Young Indian Muslim ConsumersTajamul IslamUma Chandrasekaran
18-Jul-2018Knowledge Sharing Behaviour Among Faculty Members of Medical Colleges and Hospitals a Socio Psychological ApproachLakshmanan, B.Lavanya Latha, K.
22-Sep-2017Healthcare Service Quality Patient Satisfaction and Behavioural Intentions in Selected Corporate Hospitals in IndiaRama Krishna Naik JandavathByram Anand
22-Sep-2017Consumer Perception Attitude and Behavioural Intention towards Use of Internet Banking Services in IndiaIrfan BashirMadhavaiah, C.
22-Sep-2017The Effect of Selected Marketing Activities on Brand Equity A Study of Branded Apparel Retailers In BengaluruSyed Irfan ShafiMadhavaiah, C.
22-Sep-2017Consumer Disposition Behavior an Exploration of Factors Typology and TendencyUsha, S.Uma Chandrasekaran
22-Sep-2017Knowledge Management Practices in Manufacturing Companies in Thiruvallur District Tamil NaduUma Mageswari, S.D.Chitra Sivasubramanian, R.
22-Sep-2017Effects of Merger Announcements on Shareholders Wealth Corporate Performance and the Investment Decisions of the InvestorsPraveen Kumar, P.Kasilingam, R.
22-Sep-2017Role of Services Marketing Mix on Purchase Intention A Study with Special Reference to Health Insurance Products among Unorganized Sector WorkersRamamoorthy, R.Senthil Kumar, S.A.
21-Sep-2017Efficacy of Export Import Bank of India EXIM BankVijayakumar, V.Natarajan, P
21-Sep-2017Perception of Bankers and Beneficiaries towards Education LoanPanjali, N.Kasilingam, R.
21-Sep-2017A Study on Workforce Diversity in Select Service Sectors in South IndiaRamadevi, D.Senthil Kumar, S.A.
21-Sep-2017A Perceptual Analysis on the Evaluation of Quality Attributes of Engineering CollegesRupha RaniChitra Sivasubramanian, R.
21-Sep-2017Performance of PSU Stocks in Indian Securities MarketKirubakaran, J.Dharmalingam, M.
21-Sep-2017Performance of PSU Stocks in Indian Securities MarketKirubakaran, J.Dharmalingam, M.
Collection's Items (Sorted by Upload Date in Descending order): 1 to 20 of 33