Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/49284
Title: Evaluative case study on TAM vis a vis a MAP in determining the viewership of TV channels
Researcher: Saxena, Aastha
Guide(s): Kalia, Arvind
Keywords: TV Channels, MAP, TAM, Viewership
Upload Date: 10-Sep-2015
University: The IIS University
Completed Date: 13/04/2015
Abstract: newline
Pagination: xi, 274p.
URI: http://hdl.handle.net/10603/49284
Appears in Departments:Department of Journalism and Mass Communication

Files in This Item:
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01_title.pdfAttached File14.2 kBAdobe PDFView/Open
02_certificates.pdf14.72 kBAdobe PDFView/Open
03_acknowledgement.pdf52.32 kBAdobe PDFView/Open
04_contents.pdf53.85 kBAdobe PDFView/Open
05_preface.pdf63.71 kBAdobe PDFView/Open
06_list of tables.pdf57.47 kBAdobe PDFView/Open
07_chapter1.pdf477.34 kBAdobe PDFView/Open
08_chapter 2.pdf330.42 kBAdobe PDFView/Open
09_chapter 3.pdf2.11 MBAdobe PDFView/Open
10_chapter 4.pdf226.74 kBAdobe PDFView/Open
11_chapter 5.pdf137.32 kBAdobe PDFView/Open
12_references.pdf108.05 kBAdobe PDFView/Open


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