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Title: Creativity in advertising impact on communication effect and consumer purchase behaviour
Researcher: Paul, Jojo
Guide(s): Kunnanatt, James Thomas
Keywords: Brand Awareness
Mass Communication
Brand Advertisement
Upload Date: 3-Aug-2010
University: Mahatma Gandhi University
Completed Date: 12th July, 2001
Appears in Departments:Rajagiri College of Social Sciences

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File211 kBAdobe PDFView/Open
02_certificate.pdf215.14 kBAdobe PDFView/Open
03_declaration.pdf212.19 kBAdobe PDFView/Open
04_acknowledgements.pdf226.52 kBAdobe PDFView/Open
05_contents.pdf205.6 kBAdobe PDFView/Open
06_chapter1.pdf990.86 kBAdobe PDFView/Open
07_chapter2.pdf1.68 MBAdobe PDFView/Open
08_chapter3.pdf929.71 kBAdobe PDFView/Open
09_chapter4.pdf2.33 MBAdobe PDFView/Open
10_chapter5.pdf618.58 kBAdobe PDFView/Open
11_references.pdf456.67 kBAdobe PDFView/Open
12_appendices.pdf3.04 MBAdobe PDFView/Open
13_list of tables.pdf237.86 kBAdobe PDFView/Open
14_list of figures.pdf215.44 kBAdobe PDFView/Open

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