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Title: Farm programmes of electronic media: a comparative study of audience perception in Kerala
Researcher: Thomas, Jomi
Guide(s): Anilkumar, S
Keywords: Farm communication
Electronic Media
Upload Date: 23-Apr-2012
University: Cochin University of Science and Technology
Completed Date: 13/09/2010
Abstract: Farm communication and extension programs are vital part of the farm development attempts. Electronic media plays a major role in farm extension activities. Kerala, the consumer state, which was a complete agricultural state in pre-independence period, is the sprouting land of agricultural extension and publication activities in print media. Later AIR (All India Radio) farm programs and farm broadcasting of Doordarshan enriched the role of electronic media in farm extension activities. The media saturated southern state of India received this new electronic media farm communication revolution whole heartedly. However, after 1990, Kerala witnessed a flood of private T V channels and currently there are 24 channels in this regional language, named Malayalam. All major news and entertainment channels are broadcasting farm programs. Farm programs of AIR and Doordarshan, broadcasted in Malayalam language, have been well accepted to the farmers‘ in Kerala. However, post-independence period, witnessed the formation of Kerala state in Indian Union and the first ballot-elected communist Government started its administration. After the land reform bills, the state witnessed a gradual decrease in agricultural production. Even if it is not reflected much in the Attitude and practices of farm community and farm broadcast of traditional electronic broadcasting, a change is observable after the post-liberalization era of India. Private Television channels, which were focused on entertainment value of programs, started broadcasting farm programs and the parameters of program production went through certain changes. In this situation, there is ample relevance for a study about the farm programs of electronic media in terms of a comparative study of audience perception. The study is limited in the state of Kerala as it is the most media saturated state in India. The study analyzes the rate, nature and scope of adoption of farming methods transmitted through electronic media (T.V. and Radio) in Malayalam language.
Pagination: 417p.
Appears in Departments:Department of Applied Economics

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01_title.pdfAttached File74.83 kBAdobe PDFView/Open
02_declaration.pdf86.6 kBAdobe PDFView/Open
03_certificate.pdf70.52 kBAdobe PDFView/Open
04_abstract.pdf345.66 kBAdobe PDFView/Open
05_acknowledgements.pdf260.19 kBAdobe PDFView/Open
06_table of contents.pdf437.49 kBAdobe PDFView/Open
07_list of tables.pdf479.57 kBAdobe PDFView/Open
08_chapter 1.pdf1.17 MBAdobe PDFView/Open
09_chapter 2.pdf614.72 kBAdobe PDFView/Open
10_chapter 3.pdf521.91 kBAdobe PDFView/Open
11_chapter 4.pdf5.34 MBAdobe PDFView/Open
12_chapter 5.pdf868.24 kBAdobe PDFView/Open
13_chapter 6.pdf379.46 kBAdobe PDFView/Open
14_bibliography.pdf521.13 kBAdobe PDFView/Open
15_appendix.pdf525.01 kBAdobe PDFView/Open
16_index.pdf296.22 kBAdobe PDFView/Open

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