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Title: Potential of M Commerce in Agrochemical Marketing in India
Researcher: Kittur Nazhat
Guide(s): R K Jain
Keywords: Economics and Business
University: Oriental University
Completed Date: 2020
Abstract: This research work investigates and describes the potential of M-Commerce in agrochemical marketing in India. The study examines the different aspects of demographic details by considering the fruit and vegetable cultivating districts of the nation which are Nashik and Pune in Maharashtra, Kolar, Bijapur and Belgaum in Karnataka, Rajkot, Morbi and Sabar Kantha in Gujarat, Anantapur, Guntur, Chittoor and Kurnool in Andhra Pradesh, Indore, Shajapur, Ujjain and Chhindwara in Madhya Pradesh, Jodhpur and Sikar in Rajasthan, Nalanda, Muzaffarpur, Patna and Saran in Bihar and Medak, Hyderabad and Mahbubnagar in Telangana. The study analyses the available literature and defines the factors that affect the M-Commerce activity in agrochemicals. The research work considers a targeted sample size of 1250 which comprises of the farmers with more than ten acres of land holding, cultivating fruits and vegetables. The responses derived from the survey are tested for validity and reliability using Cronbatch s alpha values through SPSS tool further to which hypotheses are drafted. These hypotheses are tested using Chi-square tests. The study surveyed 1250 respondents and found out that there is dominance of male gender in agriculture in India. Majority of the respondents possessed a smart phone with internet connectivity newlineand were well versed with M-Commerce. The study also attempts to highlight the frequency of using M-Commerce, the challenges, benefits derived and the loyalty that the user exhibits in the activity. The research work attempts to investigate the various products that the user prefers to purchase on an M-Commerce platform for agrochemicals. The study concludes that the main reasons for M-Commerce in agrochemical marketing is the tendency to get fair price, variety of products, ease to shop anytime, hassle-free and time-energy saving benefit of the service. The study also concludes that the barriers for such a technology are the speed for delivery, no option for returning the product and privacy-security.
Appears in Departments:Business Management

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80_recommendation.pdfAttached File131.5 kBAdobe PDFView/Open
certificate of supervisor.pdf58.85 kBAdobe PDFView/Open
chapter 1.pdf201.71 kBAdobe PDFView/Open
chapter 2.pdf222.54 kBAdobe PDFView/Open
chapter 3.pdf150.71 kBAdobe PDFView/Open
chapter 4.pdf555.86 kBAdobe PDFView/Open
chapter 5.pdf108.29 kBAdobe PDFView/Open
chapter 6.pdf2.5 MBAdobe PDFView/Open
preliminary pages.pdf461.35 kBAdobe PDFView/Open
title page.pdf28.72 kBAdobe PDFView/Open

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