Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/309878
Title: Role of Mutual Funds Advertising in Spreading Awareness amongst Investors and Selection of Mutual Fund Schemes in Aurangabad City
Researcher: Kulkarni Medha Harshad
Guide(s): Badade Kunal
Keywords: Business Finance
Economics and Business
Social Sciences
University: Swami Ramanand Teerth Marathwada University
Completed Date: 2019
Abstract: This thesis is an attempt to study the role of Mutual Fund advertising in spreading awareness amongst investors and selection of Mutual Fund schemes. The study has been undertaken in the Aurangabad city. It answers the simple question that whether Mutual Fund Advertising is effective for creating awareness amongst the investors or not. The study includes Mutual Fund selection factors which are mostly considered by the investors and these factors are mapped with content shown in prevalent advertisements of Mutual funds. newlineIn recent years, Mutual fund industry is experiencing a big expansion in terms of asset under management, number of investors accounts, increased amount of investments in capital markets, new fund offers, etc. This massive growth was not possible without a shift in the investor s perception about Mutual Funds. The increasing investor s awareness about Mutual Funds investments is one of the important factors responsible for shift in the investor s perception. newlineAwareness about the product and service is a function of frequent advertising. As MFs are gradually advertising themselves in different formats and on various platforms awareness of investors should increase accordingly. But the prevalent Mutual Fund advertisements are not helping investors to increase awareness due to its scary nature of disclaimers (Mutual Funds are subject to market risks please read the offer document carefully before investing), inability to show desired content, (strict regulations of SEBI for marketing of funds), etc. Mutual Funds require complex buying decisions and cannot create demonstration effect in advertising as in the case of other products. It means apart from advertisement the industry undertakes other tasks which are taking effort to increase awareness. newlineSo, the problem remains as to how the Mutual Funds advertisements are effective in creating awareness and helps in selecting a right kind of scheme for investment. So, this research aims at finding a role of Mutual Fund advertising in spreading awareness amongs
Pagination: 206p
URI: http://hdl.handle.net/10603/309878
Appears in Departments:Department of Commerce

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File41.46 kBAdobe PDFView/Open
02_certificate.pdf335.16 kBAdobe PDFView/Open
03_abstract.pdf244.47 kBAdobe PDFView/Open
04_declaration.pdf95.91 kBAdobe PDFView/Open
05_acknowledgement.pdf105.6 kBAdobe PDFView/Open
06_list_of_tables.pdf383.09 kBAdobe PDFView/Open
07_contents.pdf156.28 kBAdobe PDFView/Open
08_chapter 1.pdf912.76 kBAdobe PDFView/Open
09_chapter 2.pdf670.37 kBAdobe PDFView/Open
10_chapter 3.pdf553.15 kBAdobe PDFView/Open
11_chapter 4.pdf616.82 kBAdobe PDFView/Open
12_chapter 5.pdf1.74 MBAdobe PDFView/Open
13_chapter 6.pdf340.89 kBAdobe PDFView/Open
14_conclusion.pdf313.91 kBAdobe PDFView/Open
15_bibliography.pdf562.32 kBAdobe PDFView/Open
80_recommendation.pdf353.41 kBAdobe PDFView/Open


Items in Shodhganga are protected by copyright, with all rights reserved, unless otherwise indicated.

Altmetric Badge: