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Title: Store patronage behaviour inApparel retailing
Researcher: Sandhya A S
Guide(s): PeeruMohamed H
Keywords: Kotsiopulos
Patronage Roy
Upload Date: 8-Dec-2014
University: Anna University
Completed Date: 01/06/2010
Abstract: In emerging markets given the explosion of new apparel retail newlineFormats companies are looking for ways to develop and secure their positions newlinein the market Hence a comprehensive understanding of apparel patronage newlinebehaviour will provide insights to retailers to determine why shoppers prefer newlinetheir store over other competing store categories Osman 1993 In this study newlineapparel store patronage behaviour is defined as a store choice behaviour newlinewhich represents an individuals preference for a particular store for newlinepurchasing apparel productsShim and Kotsiopulos 1992a newlineThe literature is reviewed from store patronization behavior store newlinechoicebehavior literature on retail in the Indian context and a review of newlineprevious models of retail patronage behavior Extant literature on retail newlinepatronagebehaviour investigated the effect of antecedents on store patronage newlinebehavior Some studies concentrated on understanding effect of store newlineattributes on store patronage Carpenter and Moore 2006 Second stream newlineinvestigated the effect of store atmospherics on store patronage Seock 2009 newlineThird stream studied the effect of store image on store patronage Roy and newlineTai 2003 Fourth stream investigated the effect of shopping orientation on newlinestore patronage Sinha 2003 Finally few studies concentrated on the effect newlineof shopping motives on store patronage behaviourNguyen et al 2007 newline newline
Pagination: xxvi, 291p.
Appears in Departments:Faculty of Management Studies

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01_title.pdfAttached File18.84 kBAdobe PDFView/Open
02_certificate.pdf5.28 kBAdobe PDFView/Open
03_abstract.pdf35.55 kBAdobe PDFView/Open
04_acknowledgement.pdf26.96 kBAdobe PDFView/Open
05_content.pdf111.23 kBAdobe PDFView/Open
06_chapter1.pdf244.63 kBAdobe PDFView/Open
07_chapter2.pdf546.81 kBAdobe PDFView/Open
08_chapter3.pdf404.33 kBAdobe PDFView/Open
09_chapter4.pdf176.23 kBAdobe PDFView/Open
10_chapter5.pdf805.55 kBAdobe PDFView/Open
11_chapter6.pdf290.57 kBAdobe PDFView/Open
12_appendix.pdf598.78 kBAdobe PDFView/Open
13_reference.pdf467.04 kBAdobe PDFView/Open
14_publication.pdf35.35 kBAdobe PDFView/Open
15_vitae.pdf5.46 kBAdobe PDFView/Open

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