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Title: A study of big data retail business analytics and its impact on customer acquisition and retention in Indian retailing An empirical analysis
Researcher: Chowdary, A L V Raghava
Guide(s): Prasad, R Siva Rama
Keywords: Concept of shopping
Customer acquisition
Data retail business
Economics and Business
Global transformation
Indian retail industry
Indian retailing
Indian retail market
Social Sciences
University: Acharya Nagarjuna University
Completed Date: 2016
Abstract: none
Pagination: 308 p.
Appears in Departments:Department of Commerce and Management Studies

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File Description SizeFormat 
01_title.pdfAttached File47.94 kBAdobe PDFView/Open
02_declaration.pdf8.53 kBAdobe PDFView/Open
03_certificate.pdf51.36 kBAdobe PDFView/Open
04_acknowledgements.pdf15.09 kBAdobe PDFView/Open
05_preface.pdf19.94 kBAdobe PDFView/Open
06_contents.pdf53.45 kBAdobe PDFView/Open
07_chapter 1.pdf197.37 kBAdobe PDFView/Open
08_chapter 2.pdf138.6 kBAdobe PDFView/Open
09_chapter 3.pdf1.58 MBAdobe PDFView/Open
10_chapter 4.pdf5.86 MBAdobe PDFView/Open
11_chapter 5.pdf123.73 kBAdobe PDFView/Open
12_chapter 6.pdf65 kBAdobe PDFView/Open
13_references.pdf121.75 kBAdobe PDFView/Open
14_appendix.pdf451.92 kBAdobe PDFView/Open
15_published papers.pdf25.81 MBAdobe PDFView/Open

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