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Title: Effectiveness of Social Networking in Designing and Implementing Marketing Strategies
Guide(s): Rajiv Kumar Goel andShilpi Khandelwal
Keywords: Social networking, marketing strategies, target market, product selling, social media, decision making
Social Sciences,Economics and Business,Management
University: Jagannath University, Jaipur
Completed Date: 2019
Abstract: Effectiveness of social networking has been studied from marketeers as well as newlineconsumers point of view. With increase in usage of social networking sites by people, it has newlinebecome efficient for the marketeer to utilize social networking platforms to create brand newlineimage of the product, to target the specific market segment, getting feedback of the product newlinefrom the consumer, making marketing strategies, designing advertisement etc. newline
Appears in Departments:Department of Management Studies

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01_title.pdfAttached File40.07 kBAdobe PDFView/Open
02_candidate_declaration.pdf271.64 kBAdobe PDFView/Open
03_certificate_of_the_supervisor.pdf18.75 kBAdobe PDFView/Open
04_acknowledgments.pdf14.89 kBAdobe PDFView/Open
06_contents.pdf26.43 kBAdobe PDFView/Open
07_chapter1.pdf65.43 kBAdobe PDFView/Open
08_chapter2.pdf192.33 kBAdobe PDFView/Open
09_chapter3.pdf68.95 kBAdobe PDFView/Open
10_chapter4.pdf241.15 kBAdobe PDFView/Open
11_chapter5.pdf49.01 kBAdobe PDFView/Open
12_chapter6.pdf64.84 kBAdobe PDFView/Open
13_chapter7_conclusion.pdf23.2 kBAdobe PDFView/Open
14_references.pdf56.03 kBAdobe PDFView/Open
15_list_of_publication.pdf15.32 kBAdobe PDFView/Open
16_reprint_of_research.pdf426.32 kBAdobe PDFView/Open
17_annexure_for_plagiarism.pdf793.32 kBAdobe PDFView/Open

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