Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/285017
Title: A Study on Relationship of Electronic Word of Mouth and Consumer Behaviour With Reference to Travel Industry
Researcher: Shukla, Anuja
Guide(s): Sharma, Shiv Kumar
Keywords: Social Sciences,Economics and Business,Management
University: Dayalbagh Educational Institute
Completed Date: 2018
Abstract: The advancement in the field of internet and telecommunications has shifted the purchase pattern of consumer. The consumers are aware about these changes and ready to move ahead with the times. This shift has increased the pressure on marketers to evaluate the perception of customers towards their products or services. Ease of access to information through blogs, consumer reviews, social media websites and the like have impacted the consummation of information among consumers. Consumers now rely on the product or service reviews before making their purchase. Considering the need of hour, this study focuses on understanding the recent scenario of consumer s choice of online hotel booking and how it is affected by electronic word of mouth. The data was collected online using self-administered questionnaire. The data was collected in two rounds and 310 usable responses were received. PLS-SEM was used to analyse the data. The results of study show that good quality reviews which have photo are considered to be credible and lead to purchase. newline
Pagination: 
URI: http://hdl.handle.net/10603/285017
Appears in Departments:Department of Management

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01_title.pdfAttached File6.59 kBAdobe PDFView/Open
02_certificate.pdf73.57 kBAdobe PDFView/Open
03_declaration.pdf47.17 kBAdobe PDFView/Open
04_abstract.pdf69.86 kBAdobe PDFView/Open
05_acknowledgement.pdf76.95 kBAdobe PDFView/Open
06_contents.pdf94.76 kBAdobe PDFView/Open
07_list_of_tables.pdf105.41 kBAdobe PDFView/Open
08_list_of_figures.pdf28 kBAdobe PDFView/Open
09_abbreviations.pdf71.51 kBAdobe PDFView/Open
10_chapter1.pdf223.83 kBAdobe PDFView/Open
11_chapter2.pdf242.05 kBAdobe PDFView/Open
12_chapter3.pdf229.69 kBAdobe PDFView/Open
13_chapter4.pdf787.5 kBAdobe PDFView/Open
14_conclusion.pdf97.67 kBAdobe PDFView/Open
15_references.pdf144.87 kBAdobe PDFView/Open
16_appendix.pdf302.95 kBAdobe PDFView/Open
17_summary.pdf275.21 kBAdobe PDFView/Open


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