Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/27412
Title: Impact of congruence of celebrity endorser personality and brand personality on consumers attitudes and intentions
Researcher: Mishra, Aditya Shankar
Guide(s): Rao, A K
Keywords: Management
Upload Date: 31-Oct-2014
University: ICFAI Foundation for Higher Education
Completed Date: 10/10/2014
Abstract: None
Pagination: -
URI: http://hdl.handle.net/10603/27412
Appears in Departments:Faculty of Management

Files in This Item:
File Description SizeFormat 
01_ title.pdfAttached File212.27 kBAdobe PDFView/Open
02_ acknowledgements.pdf83.79 kBAdobe PDFView/Open
03_ synopsis.pdf187.69 kBAdobe PDFView/Open
05_ contents.pdf153.3 kBAdobe PDFView/Open
05_ list of tables & figures.pdf148.71 kBAdobe PDFView/Open
06_ chapter 1.pdf158.4 kBAdobe PDFView/Open
07_ chapter 2.pdf145.19 kBAdobe PDFView/Open
08_ chapter 3.pdf272.42 kBAdobe PDFView/Open
09_ chapter 4.pdf83.75 kBAdobe PDFView/Open
10_ chapter 5.pdf127.25 kBAdobe PDFView/Open
11_ chapter 6.pdf206.95 kBAdobe PDFView/Open
12_ chapter 7.pdf293.38 kBAdobe PDFView/Open
13_ chapter 8.pdf265.13 kBAdobe PDFView/Open
14_ chapter 9.pdf426.9 kBAdobe PDFView/Open
15_ chapter 10.pdf306.55 kBAdobe PDFView/Open
16_ chapter 11.pdf143.13 kBAdobe PDFView/Open
17_ chapter 12.pdf148.22 kBAdobe PDFView/Open
18_ references.pdf177.78 kBAdobe PDFView/Open
19_ appendix.pdf902.18 kBAdobe PDFView/Open


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