Please use this identifier to cite or link to this item:
Title: Multi channel Brand Management and Impact on Return on Investment
Researcher: Saibal Kumar Pal
Guide(s): Nandini Sinha Kapur
Keywords: Brand management
Social Sciences,Economics and Business,Management
University: Indira Gandhi National Open University IGNOU
Completed Date: 2014
Abstract: newline
Appears in Departments:School of Inter-disciplinary and Trans-disciplinary Studies (SOITS)

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File Description SizeFormat 
appendixs and publications.pdfAttached File1.23 MBAdobe PDFView/Open
bibliography.pdf432.11 kBAdobe PDFView/Open
certificate.pdf190.58 kBAdobe PDFView/Open
chapter 1.pdf495.16 kBAdobe PDFView/Open
chapter2.pdf1.46 MBAdobe PDFView/Open
chapter3.pdf747.99 kBAdobe PDFView/Open
chapter4.pdf1.53 MBAdobe PDFView/Open
chapter5.pdf194.52 kBAdobe PDFView/Open
prelim..pdf430.18 kBAdobe PDFView/Open
title.pdf240.88 kBAdobe PDFView/Open

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