Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/271351
Title: A comparative analysis of consumer buying behavior towards flagship and flanker brands with special reference to Hindustan Unilever Ltd
Researcher: Sharma, Ritu
Guide(s): Jain, Ankita
Keywords: Social Sciences,Economics and Business,Management, Consumer, Buying, Behavior, Flagship, Flanker, Brands, Hindustan Unilever Ltd
University: IIS (Deemed to be University)
Completed Date: 08/11/2019
Abstract: newline
Pagination: xx, 311p.
URI: http://hdl.handle.net/10603/271351
Appears in Departments:Department of Management

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01_title.pdfAttached File67.03 kBAdobe PDFView/Open
02_certificates.pdf159.79 kBAdobe PDFView/Open
03_acknowledgement.pdf33.99 kBAdobe PDFView/Open
04_contents.pdf21.75 kBAdobe PDFView/Open
05_preface.pdf27.02 kBAdobe PDFView/Open
06_list of tables figures.pdf67.01 kBAdobe PDFView/Open
07_chapter 1.pdf1 MBAdobe PDFView/Open
08_chapter 2.pdf652.45 kBAdobe PDFView/Open
09_chapter 3.pdf3.72 MBAdobe PDFView/Open
10_chapter 4.pdf1.26 MBAdobe PDFView/Open
11_chapter 5.pdf255.1 kBAdobe PDFView/Open
12_references.pdf73.51 kBAdobe PDFView/Open


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