Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/26398
Title: Study on application of technology innovation in retail industry with special reference to RFID applications in marketing
Researcher: Priya, S
Guide(s): Venkatesh, J
Keywords: Management
Marketing
Retail industry
RFID application
RFID applications in marketing
Upload Date: 9-Oct-2014
University: Anna University
Completed Date: 01/09/2013
Abstract: Retailing itself is today a huge global business Also direct interaction with the customers makes this operation a strategic activity in the supply chain Because of the competition and to keep customers happy and satisfied retailers do a lot of innovation Therefore consumers of today have greater choice Technology has been one factor that changes the most of the customers shopping experience Indian retail industry with its scope for growths is following the global trend and has started adopting technologies RFID is a pervasive technology that has found a major application in retail business However extend of adoption of RFID in Indian retail operations are still limited Countries like China India and Russia lag in the adoption of organised or modern retailing because of the restrictions on foreign direct investment in retailing However technologies such as RFID have both benefits and challenges which influence the adoption The costs of the tag, the sensor, are still huge for Indian retailers considering the size and format of operation On the benefit side the implementations of RFID will include automatic checkout at retail stores and reduced inventory costs due to efficient shelf replenishment With the variations in the technical feasibility costs involved and business formats the study purports the need for investigating the adoption and diffusion of RFID in the Indian retail Industry
Pagination: xxii, 258p.
URI: http://hdl.handle.net/10603/26398
Appears in Departments:Faculty of Management Studies

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01_title.pdfAttached File89.06 kBAdobe PDFView/Open
02_certificates.pdf3.23 MBAdobe PDFView/Open
03_acknowledgement.pdf8.26 kBAdobe PDFView/Open
04_abstract.pdf18.82 kBAdobe PDFView/Open
05_contents.pdf46.12 kBAdobe PDFView/Open
06_chapter1.pdf83.39 kBAdobe PDFView/Open
07_chapter2.pdf180.36 kBAdobe PDFView/Open
08_chapter3.pdf465.25 kBAdobe PDFView/Open
09_chapter4.pdf319.74 kBAdobe PDFView/Open
10_chapter5.pdf374.52 kBAdobe PDFView/Open
11_chapter6.pdf111.48 kBAdobe PDFView/Open
12_references.pdf131.19 kBAdobe PDFView/Open
13_publications.pdf41.75 kBAdobe PDFView/Open
14_vitae.pdf5.47 kBAdobe PDFView/Open
15_appendix.pdf176.14 kBAdobe PDFView/Open


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