Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/260844
Title: Influence of Social Media Marketing on Consumer Behavior and Brand Loyalty towards Lifestyle Brands
Researcher: Krithika G.K
Guide(s): Sanjeevkumar K.M.
Keywords: Social Media, Marketing, Purchase Behavior, Brand Trust, Brand Loyalty, Attitude, Perception
Social Sciences,Economics and Business,Management
University: Karnataka State Womens University
Completed Date: 20/09/2019
Abstract: newline
Pagination: A4
URI: http://hdl.handle.net/10603/260844
Appears in Departments:Department of Studies in Management

Files in This Item:
File Description SizeFormat 
acknowledgements.pdfAttached File103.75 kBAdobe PDFView/Open
annexure ii.pdf28.95 kBAdobe PDFView/Open
annexure i.pdf370.58 kBAdobe PDFView/Open
certificate.pdf101.98 kBAdobe PDFView/Open
chapter 1.pdf350.74 kBAdobe PDFView/Open
chapter 2.pdf645.56 kBAdobe PDFView/Open
chapter 3.pdf160.54 kBAdobe PDFView/Open
chapter 4.pdf4.39 MBAdobe PDFView/Open
chapter 5.pdf910.08 kBAdobe PDFView/Open
declaration.pdf106.11 kBAdobe PDFView/Open
executive summary.pdf273.65 kBAdobe PDFView/Open
list of abbreviations.pdf126.9 kBAdobe PDFView/Open
list of charts.pdf154.4 kBAdobe PDFView/Open
list of tables.pdf218.65 kBAdobe PDFView/Open
references.pdf230.89 kBAdobe PDFView/Open
table of contents.pdf182.1 kBAdobe PDFView/Open
tittle page .pdf191.81 kBAdobe PDFView/Open


Items in Shodhganga are protected by copyright, with all rights reserved, unless otherwise indicated.

Altmetric Badge: