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Title: Study on retail marketing of Apparels in tamilnadu
Researcher: Sumathi N
Guide(s): Vikkraman P
Keywords: Management science
Upload Date: 5-Sep-2014
University: Anna University
Completed Date: 01-12-2011
Abstract: newlineThe Indian retail market is going through a revolution Increasing urban newlinedemographics rapid development of shopping malls emerging breed of brand newlineconscious consumers and various influences from the western world are newlinechanging the face of the Indian retail industry Investment in the retail sector is newlineestimated at US400 500 million in 2006 and its estimated to grow to US4 newlinebillion by the end of 2010 The increased spending on clothing may be driven newlineby the new comfort level with the use of credit cards About 45 per cent of the newlinecredit card spending is contributed by shopping for clothing In comparison newlineinternationally only 28 per cent respondents went shopping for entertainment newlinewhile 26 per cent did not In every way the Indian consumer is ready for new newlineretail formats new brands and new price points newline newline newline
Pagination: xxvi, 271p.
Appears in Departments:Faculty of Management Studies

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01_title.pdfAttached File29.37 kBAdobe PDFView/Open
02_certificate.pdf5.78 kBAdobe PDFView/Open
03_abstract.pdf13.21 kBAdobe PDFView/Open
04_acknowledgement.pdf7.38 kBAdobe PDFView/Open
05_content.pdf44.25 kBAdobe PDFView/Open
06_chapter1.pdf124.18 kBAdobe PDFView/Open
07_chapter2.pdf63.9 kBAdobe PDFView/Open
08_chapter3.pdf8.19 MBAdobe PDFView/Open
09_chapter4.pdf2.75 MBAdobe PDFView/Open
10_chapter5.pdf70.57 kBAdobe PDFView/Open
11_appendix.pdf126.3 kBAdobe PDFView/Open
12_reference.pdf65.99 kBAdobe PDFView/Open
13_publication.pdf6.44 kBAdobe PDFView/Open
14_vitae.pdf6.37 kBAdobe PDFView/Open

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