Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/23862
Title: Determinants of customer experience in the various retail formats a comparative study
Researcher: Ramya J
Guide(s): Rajendran G
Keywords: Management
Purchase behaviour
Retail formats
Retail outlets
Upload Date: 21-Aug-2014
University: Anna University
Completed Date: 01/11/2013
Abstract: The focus of retailing is shifting from mere transactions to building lasting relationships by providing shopping experiences These experiences also reshape the expectations and influence future purchase behaviour Positive customer experience has been found to be related with longer duration of stay increased spending on different products feeling to visit again and recommendations to other customers Experience is a major differentiator in creating competitive advantage Understanding and recognising the importance of customer experience is essential to withstand in this highly competitive and ever changing retail environment To manage a customer s experience retailers should understand the meaning of customer experience and its antecedents Knowledge of the various determinants of customer experience will give the retailers an edge over the competitors The present research is carried out to identify and analyze major determinants of customer experience in the various retail formats
Pagination: xxxiii, 319p.
URI: http://hdl.handle.net/10603/23862
Appears in Departments:Faculty of Management Studies

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01_title.pdfAttached File109.71 kBAdobe PDFView/Open
02_certificates.pdf1.71 MBAdobe PDFView/Open
03_abstract.pdf13.39 kBAdobe PDFView/Open
04_acknowledgement.pdf6.57 kBAdobe PDFView/Open
05_contents.pdf40.72 kBAdobe PDFView/Open
06_chapter1.pdf387.77 kBAdobe PDFView/Open
07_chapter2.pdf79.84 kBAdobe PDFView/Open
08_chapter3.pdf55.05 kBAdobe PDFView/Open
09_chapter4.pdf3.39 MBAdobe PDFView/Open
10_chapter5.pdf60.1 kBAdobe PDFView/Open
11_appendix.pdf45.98 kBAdobe PDFView/Open
12_references.pdf47.12 kBAdobe PDFView/Open
13_publications.pdf4.73 kBAdobe PDFView/Open
14_vitae.pdf5.3 kBAdobe PDFView/Open


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