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Title: Shoppers perception satisfaction and loyalty towards online buying A study with reference to National Capital Region
Researcher: Mehta K.G.
Guide(s): Sinha B.
Keywords: Demographic, E-shopping, E-perception, E-satisfaction, E-loyalty.
Social Sciences,Economics and Business,Management
University: MVN University,Palwal
Completed Date: 2018
Abstract: E-Commerce Industry is multiplying multifolds. The shoppers are exhibiting their inclinations towards the online shopping platform and the benefits provided by the platform. Hence, indicating a paradigm shift from brick to click market. On the other hand, competition in e-commerce industry is also increasing. Hence, a need is generated to understand the customer in terms of demographics, perception, satisfaction so that loyalty can be generated. The study attempts to analyze the demographic profile and e-purchase frequency along with assessing e-satisfaction, e-loyalty and the relationship between the three constructs i.e. e-perception, e-satisfaction, e-loyalty. The study is based on National Capital Region with a sample size of 500 e-shoppers . The study was analyzed using SPSS 21.0 and hypothesis were tested using Chi-Square and Pearson Correlation Test. The results intended a strong correlation between e-satisfaction, e-perception and e-loyalty. Also, the result indicates that Gender, Monthly Income and Education have impact on e-purchase frequency whereas age and marital status doesn t have any impact on e-purchase frequency. The study also found average satisfaction and loyalty amongst e-shoppers. newline
Appears in Departments:Business Management & Commerce

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01_title.pdfAttached File280.58 kBAdobe PDFView/Open
02_certificate.pdf204.84 kBAdobe PDFView/Open
03_anti-plag certificate.pdf226.02 kBAdobe PDFView/Open
04_abstract.pdf342.58 kBAdobe PDFView/Open
05_acknowledgement.pdf347.62 kBAdobe PDFView/Open
06_list of tables.pdf178.96 kBAdobe PDFView/Open
07_list of figures.pdf278.32 kBAdobe PDFView/Open
08_table of contents.pdf371.11 kBAdobe PDFView/Open
09_chapter-1.pdf1.17 MBAdobe PDFView/Open
10_chapter-2.pdf498.53 kBAdobe PDFView/Open
11_chapter-3.pdf586.86 kBAdobe PDFView/Open
12_chapter-4.pdf1.6 MBAdobe PDFView/Open
13_chapter-5.pdf535.43 kBAdobe PDFView/Open
14_publication.pdf391.56 kBAdobe PDFView/Open
15_appendix.pdf521.64 kBAdobe PDFView/Open
16_references.pdf481.42 kBAdobe PDFView/Open

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