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Title: Empirical evaluation on quality of insurance services in rural areas of Dindigul district
Researcher: Kannan P
Guide(s): Saravanan R
Keywords: Insurance
Insurance scheme
Insurance service
Rural area
Upload Date: 19-Aug-2014
University: Anna University
Completed Date: 01/10/2013
Abstract: In India people believe that getting an insurance policy is a sheer waste and they never come forward to purchase an insurance policy immediately The development officer or marketing agents are continuously nurturing the prospective buyers in making them to insured after several attempt After globalization many private insurance companies have learnt that India is a potential area to market their insurance products The present study made an attempt to identify the marketing strategies practiced by the insurance companies in the rural areas through providing high level of service quality To study the marketing of insurance services in the rural area To measure the awareness level and the expectation of rural consumers on various insurance schemes To identify the factors that influenced to purchase insurance policies in the rural areas
Pagination: xxiv, 255p.
Appears in Departments:Faculty of Management Studies

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01_title.pdfAttached File76.16 kBAdobe PDFView/Open
02_certificates.pdf2.42 MBAdobe PDFView/Open
03_abstract.pdf254.94 kBAdobe PDFView/Open
04_acknowledgement.pdf80.46 kBAdobe PDFView/Open
05_contents.pdf1.05 MBAdobe PDFView/Open
06_chapter1.pdf1.34 MBAdobe PDFView/Open
07_chapter2.pdf5.2 MBAdobe PDFView/Open
08_chapter3.pdf2.06 MBAdobe PDFView/Open
09_chapter4.pdf9.25 MBAdobe PDFView/Open
10_chapter5.pdf1.21 MBAdobe PDFView/Open
11_appendix.pdf1.12 MBAdobe PDFView/Open
12_references.pdf1.24 MBAdobe PDFView/Open
13_publications.pdf224.56 kBAdobe PDFView/Open
14_vitae.pdf37.58 kBAdobe PDFView/Open

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