Empirical evaluation on quality of insurance services in rural areas of Dindigul district

Abstract

In India people believe that getting an insurance policy is a sheer waste and they never come forward to purchase an insurance policy immediately The development officer or marketing agents are continuously nurturing the prospective buyers in making them to insured after several attempt After globalization many private insurance companies have learnt that India is a potential area to market their insurance products The present study made an attempt to identify the marketing strategies practiced by the insurance companies in the rural areas through providing high level of service quality To study the marketing of insurance services in the rural area To measure the awareness level and the expectation of rural consumers on various insurance schemes To identify the factors that influenced to purchase insurance policies in the rural areas