Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/22511
Title: Influence of media advertisements on consumer behaviour in the Cochin Metropolitan area
Researcher: Alice, K A Annam
Guide(s): Nair, Rajagopala
Keywords: Advertising
Brand awareness
Communication effectiveness
Consumer behavior
Consumer decision process model
Kerala
Mass media
Media advertising
Repurchase intentions
Top of the mind awareness
Upload Date: 7-Aug-2014
University: Mahatma Gandhi University
Completed Date: 29/07/2008
Abstract: newline
Pagination: xv, 238+10p, xviii
URI: http://hdl.handle.net/10603/22511
Appears in Departments:St. Albert college

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File69.81 kBAdobe PDFView/Open
02_declaration.pdf40.81 kBAdobe PDFView/Open
03_certificate.pdf46.61 kBAdobe PDFView/Open
04_abstract.pdf79.48 kBAdobe PDFView/Open
05_preface.pdf70.22 kBAdobe PDFView/Open
06_acknowledgement.pdf72.98 kBAdobe PDFView/Open
07_contents.pdf20.49 kBAdobe PDFView/Open
08_list_of_tables.pdf123.53 kBAdobe PDFView/Open
09_list_of_figures.pdf83.83 kBAdobe PDFView/Open
10_chapter1.pdf364.49 kBAdobe PDFView/Open
11_chapter2.pdf332.21 kBAdobe PDFView/Open
12_chapter3.pdf186.95 kBAdobe PDFView/Open
13_chapter4.pdf214.38 kBAdobe PDFView/Open
14_chapter5.pdf540.97 kBAdobe PDFView/Open
15_chapter6.pdf538.41 kBAdobe PDFView/Open
16_chapter7.pdf218.51 kBAdobe PDFView/Open
17_bibliography.pdf136.27 kBAdobe PDFView/Open
18_appendices.pdf273.23 kBAdobe PDFView/Open


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