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Title: A study on consumer perception and preference towards private label brand with special reference to electronic consumer durable products in Chennai
Researcher: Shalini P
Guide(s): Uma Rani P
Keywords: Arts and Humanities
University: Manonmaniam Sundaranar University
Completed Date: 2014
Abstract: The main purpose of this research was to determine and examine newline
Pagination: xv,188
Appears in Departments:Department of Management Studies

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01_title.pdfAttached File40.46 kBAdobe PDFView/Open
02_certificate.pdf19.12 kBAdobe PDFView/Open
03_declaration.pdf18.59 kBAdobe PDFView/Open
04_acknowledgement.pdf26.79 kBAdobe PDFView/Open
05_content.pdf1.54 MBAdobe PDFView/Open
06_list of tables & figures.pdf187.32 kBAdobe PDFView/Open
07_list of abbrevations.pdf238.59 kBAdobe PDFView/Open
08_chapter1.pdf295.48 kBAdobe PDFView/Open
09_chapter2.pdf327.62 kBAdobe PDFView/Open
10_chapter3.pdf91.53 kBAdobe PDFView/Open
11_chapter4.pdf1.89 MBAdobe PDFView/Open
12_chapter5.pdf157.23 kBAdobe PDFView/Open
13_references.pdf136.39 kBAdobe PDFView/Open

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