Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/221601
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dc.coverage.spatialBrand Equity in Uttarakhand
dc.date.accessioned2018-11-26T09:04:41Z-
dc.date.available2018-11-26T09:04:41Z-
dc.identifier.urihttp://hdl.handle.net/10603/221601-
dc.format.extentxiii;161
dc.languageEnglish
dc.relationAPA
dc.rightsuniversity
dc.titleAn Analytical Study of Brand Equity in Consumer Durables Segment with Specific Reference to the Washing Machines in Uttarakhand
dc.title.alternative
dc.creator.researcherKumar, Sandeep
dc.subject.keywordBrand Awareness
dc.subject.keywordBrand Equity
dc.subject.keywordConsumer Durable Segment
dc.subject.keywordSocial Sciences
dc.description.note
dc.contributor.guidePatra, Sidheswar
dc.publisher.placeDehradun
dc.publisher.universityUttaranchal University
dc.publisher.institutionFaculty of Uttaranchal Institute of Management
dc.date.registered17/03/2015
dc.date.completed25/09/2018
dc.date.awarded13/10/2018
dc.format.dimensions
dc.format.accompanyingmaterialCD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Faculty of Uttaranchal Institute of Management

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01_title page.pdfAttached File17.76 kBAdobe PDFView/Open
02_certificate.pdf94.05 kBAdobe PDFView/Open
03_cadidate declarations.pdf77.09 kBAdobe PDFView/Open
04_preface.pdf187.4 kBAdobe PDFView/Open
05_table of contents.pdf116.04 kBAdobe PDFView/Open
06_list of tables.pdf116.67 kBAdobe PDFView/Open
07_list of figures.pdf13.01 kBAdobe PDFView/Open
08_chapter 1.pdf900.73 kBAdobe PDFView/Open
09_chapter 2.pdf742.98 kBAdobe PDFView/Open
10_chapter 3.pdf463.47 kBAdobe PDFView/Open
11_chapter 4.pdf804.04 kBAdobe PDFView/Open
12_chapter 5.pdf2.48 MBAdobe PDFView/Open
13_chapter 6.pdf682.28 kBAdobe PDFView/Open
14_bibliography.pdf755.61 kBAdobe PDFView/Open
15_appendix.pdf495.58 kBAdobe PDFView/Open


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