Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/221601
Title: An Analytical Study of Brand Equity in Consumer Durables Segment with Specific Reference to the Washing Machines in Uttarakhand
Researcher: Kumar, Sandeep
Guide(s): Patra, Sidheswar
Keywords: Brand Awareness
Brand Equity
Consumer Durable Segment
Social Sciences
University: Uttaranchal University
Completed Date: 25/09/2018
Pagination: xiii;161
URI: http://hdl.handle.net/10603/221601
Appears in Departments:Faculty of Uttaranchal Institute of Management

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01_title page.pdfAttached File17.76 kBAdobe PDFView/Open
02_certificate.pdf94.05 kBAdobe PDFView/Open
03_cadidate declarations.pdf77.09 kBAdobe PDFView/Open
04_preface.pdf187.4 kBAdobe PDFView/Open
05_table of contents.pdf116.04 kBAdobe PDFView/Open
06_list of tables.pdf116.67 kBAdobe PDFView/Open
07_list of figures.pdf13.01 kBAdobe PDFView/Open
08_chapter 1.pdf900.73 kBAdobe PDFView/Open
09_chapter 2.pdf742.98 kBAdobe PDFView/Open
10_chapter 3.pdf463.47 kBAdobe PDFView/Open
11_chapter 4.pdf804.04 kBAdobe PDFView/Open
12_chapter 5.pdf2.48 MBAdobe PDFView/Open
13_chapter 6.pdf682.28 kBAdobe PDFView/Open
14_bibliography.pdf755.61 kBAdobe PDFView/Open
15_appendix.pdf495.58 kBAdobe PDFView/Open


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