Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/220068
Title: A COMPARATIVE STUDY OF MARKETING STRATEGIES OF SELECTED FERTILIZER COMPANIES IN CHHATTISGARH STATE
Researcher: Pathak A
Guide(s): Pandey S
Keywords: Arts and Humanities
MANAGEMENT
University: Dr. C.V. Raman University
Completed Date: 2015
Abstract: Chapter-1 is an introductory chapter. The first part of the chapter presents an overview of fertilizer industry in India. It covers the areas relating to growth of fertilizer in India, production and consumption of fertilizer, government policies and classification of fertilizer industry in India, overview of IFFCO, RCF and CFCL while the second part includes the concepts involved in marketing management with respect to fertilizers in the state. This part is the theoretical presentation of marketing concepts, nature and function of marketing, marketing mix, marketing philosophies, importance of marketing to society and marketing strategy. newlineChapter-II presents the review of previous literatures from published and unpublished sources. A brief survey of available literature helps the policy makers in designing efficient and effective tools aimed to provide optimum value and satisfaction to the farmer class. This chapter helps in understanding the overall fertilizer marketing scenario. newlineChapter-III The third chapter deals with the methodology adopted by the researcher in satisfying the proposed research objectives. First part of the current chapter outlines the objectives, scope and limitations of the study where as the second parts deals with method and procedure of the study. Entire fertilizer sector in Chhattisgarh is considered as the population or universe of study. It includes the public, private and cooperative sector companies which operate independently as a separate entity. Sample size of 300 respondents (dealers) divided into three strata s i.e private, public and cooperative is selected for the study. Stratified random sampling procedure was adopted for data collection from the dealers. Marketing mix (product, price, place and promotion) related questionnaire was administered as a data collection tools. Respondent s newlineii newlineresponse was collected on a five point likert scale. Data sources include both primary and secondary means.
Pagination: 
URI: http://hdl.handle.net/10603/220068
Appears in Departments:Department of Management

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acknowledgement.pdf10.86 kBAdobe PDFView/Open
chepter 1.pdf895.61 kBAdobe PDFView/Open
chepter 2.pdf294.95 kBAdobe PDFView/Open
chepter 3.pdf458.57 kBAdobe PDFView/Open
chepter 4.pdf998.98 kBAdobe PDFView/Open
chepter 5.pdf2.53 MBAdobe PDFView/Open
chepter 6.pdf171.55 kBAdobe PDFView/Open
references.pdf289.66 kBAdobe PDFView/Open
title.pdf47.93 kBAdobe PDFView/Open


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