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Title: A study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala
Researcher: Abdul, Majeed C
Guide(s): Muraleedharan, K P
Keywords: Commerce
Consumer behaviour
Consumer goods
Sales promotion
Upload Date: 24-Jul-2014
University: University of Calicut
Completed Date: 02/03/2007
Abstract: None
Pagination: xxxii,395p.
Appears in Departments:Department of Commerce and Management Studies

Files in This Item:
File Description SizeFormat 
01_ title.pdfAttached File19.93 kBAdobe PDFView/Open
02 _ declaration.pdf217.48 kBAdobe PDFView/Open
03_ certificate.pdf262.08 kBAdobe PDFView/Open
04_ contents.pdf775.35 kBAdobe PDFView/Open
05_ acknowledgement.pdf69.25 kBAdobe PDFView/Open
06_list of abbreviations.pdf10.43 kBAdobe PDFView/Open
07_ list of figures.pdf14.23 kBAdobe PDFView/Open
08_ list of tables.pdf383.17 kBAdobe PDFView/Open
09_ list of exibits.pdf11.91 kBAdobe PDFView/Open
10_ chapter 1.pdf991.07 kBAdobe PDFView/Open
11_ chapter 2.pdf2.3 MBAdobe PDFView/Open
12_ chapter 3.pdf3.03 MBAdobe PDFView/Open
13_ chapter 4.pdf2.15 MBAdobe PDFView/Open
14_ chapter 5.pdf6.93 MBAdobe PDFView/Open
15_ chapter 6.pdf1.2 MBAdobe PDFView/Open
16_ bibliography.pdf623.41 kBAdobe PDFView/Open
17_ appendices.pdf266.87 kBAdobe PDFView/Open

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