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Title: Study of E commerce in Medium Enterprises particular reference to Indian Manufacturing Sector
Researcher: Bagale Girish Santosh
Guide(s): Bala Krishnamoorthy
Keywords: Automobile sector
Chemical Sector
Electronic commerce
Exploratory Factor Analysis
Maharashtra state s industrial Profile
Micro, Small and Medium Enterprise sector
Pharmaceutical sector
University: Narsee Monjee Institute of Management Studies
Completed Date: 26/12/2016
Abstract: This research study aimed to examine key factors and variables which are newlineinfluencing Electronic commerce adoption in Medium Enterprises and their interactive newlineassociation in Indian context. A research model was developed from Electronic newlinecommerce adoption literature. Data was collected from face-to-face and self-completed questionnaire survey. Data was analysed with help of SPSS and SmartPLS software. Key research findings are as follows In automobile sector s medium enterprises ; Perceived Benefits, Complexity,Technology Readiness, Organizational Readiness and Organizational IT Competence; Trading partner pressure, Competitive pressure, Manager s IS Knowledge and Manager s Innovativeness were determinant factors for E-commerce adoption. Top five barriers for newlineadoption of e-commerce in automobile sector s medium enterprises were lack of secure payment infrastructures, lack of support from government, Employees lack the required skills, lack of awareness of e-commerce benefits and lack of Internet security. Top five reasons for adoption of e-commerce in automobile sector s medium enterprises were Pressure from Suppliers and customers, to expand and grow, to compete with existing competitors, Speed-up/Improved business/administrative process, to reduce distribution and marketing cost, to improve customer service/experience and to find new customers.
Appears in Departments:Department of Marketing

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File35.13 kBAdobe PDFView/Open
02_declaration by student.pdf35.28 kBAdobe PDFView/Open
03_certificate.pdf324.15 kBAdobe PDFView/Open
04_acknowledgements.pdf38.55 kBAdobe PDFView/Open
05_abstract.pdf39.56 kBAdobe PDFView/Open
06_content page.pdf62.77 kBAdobe PDFView/Open
07_list of abbreviations.pdf42.21 kBAdobe PDFView/Open
08_list of table.pdf53.58 kBAdobe PDFView/Open
09_list of graphs charts & list of figer.pdf33.61 kBAdobe PDFView/Open
10_chapter 1.pdf937.9 kBAdobe PDFView/Open
11_chapter 2.pdf520.61 kBAdobe PDFView/Open
12_chapter 3.pdf714.28 kBAdobe PDFView/Open
13_chapter 4.pdf1.87 MBAdobe PDFView/Open
14_chapter 5.pdf547.12 kBAdobe PDFView/Open
15_reference.pdf185.79 kBAdobe PDFView/Open

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