Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/208467
Title: | Role of CRM and Brand equity in building trust a study of the Indian private sector bank |
Researcher: | Mrtha Jalpesh |
Guide(s): | Srivastava Mala |
Keywords: | Bank Brand Equity CRM Public Sector Trust |
University: | Narsee Monjee Institute of Management Studies |
Completed Date: | 09-09-2016 |
Abstract: | Financial Products and services are invisible, intangible and commoditized. Sometime complexities of the non vanilla products is such that the returns. Thare is lack of transarency or awareness which leads to insecurity. Certain Products are sold with a certain calculation assurance based on past trends or data where the customer hopes that the institution would honor the commitment. There are pages and pages of terms and conditions which rarely the customer reads and questions. All this requires a certain level of trust. newline |
Pagination: | |
URI: | http://hdl.handle.net/10603/208467 |
Appears in Departments: | Department of Marketing |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
10_chapter 5 .pdf | Attached File | 5.26 MB | Adobe PDF | View/Open |
11_chapter 6 .pdf | 6.88 MB | Adobe PDF | View/Open | |
12_chapter 7 .pdf | 2.56 MB | Adobe PDF | View/Open | |
13_bibliography.pdf | 5.66 MB | Adobe PDF | View/Open | |
1_title page.pdf | 93.72 kB | Adobe PDF | View/Open | |
2 _ declaration & certificate.pdf | 339.95 kB | Adobe PDF | View/Open | |
3_acknowledgement.pdf | 499.82 kB | Adobe PDF | View/Open | |
4_abstract.pdf | 396.54 kB | Adobe PDF | View/Open | |
5_content table, list of abbreviation, tables, figs.pdf | 995.83 kB | Adobe PDF | View/Open | |
6_chapter 1. .pdf | 3.12 MB | Adobe PDF | View/Open | |
7_chapter 2 .pdf | 6.42 MB | Adobe PDF | View/Open | |
8_ chapter 3 .pdf | 6.28 MB | Adobe PDF | View/Open | |
9_chapter 4 .pdf | 5.4 MB | Adobe PDF | View/Open |
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