Please use this identifier to cite or link to this item:
Title: Role of CRM and Brand equity in building trust a study of the Indian private sector bank
Researcher: Mrtha Jalpesh
Guide(s): Srivastava Mala
Keywords: Bank
Brand Equity
Public Sector
University: Narsee Monjee Institute of Management Studies
Completed Date: 09-09-2016
Abstract: Financial Products and services are invisible, intangible and commoditized. Sometime complexities of the non vanilla products is such that the returns. Thare is lack of transarency or awareness which leads to insecurity. Certain Products are sold with a certain calculation assurance based on past trends or data where the customer hopes that the institution would honor the commitment. There are pages and pages of terms and conditions which rarely the customer reads and questions. All this requires a certain level of trust. newline
Appears in Departments:Department of Marketing

Files in This Item:
File Description SizeFormat 
10_chapter 5 .pdfAttached File5.26 MBAdobe PDFView/Open
11_chapter 6 .pdf6.88 MBAdobe PDFView/Open
12_chapter 7 .pdf2.56 MBAdobe PDFView/Open
13_bibliography.pdf5.66 MBAdobe PDFView/Open
1_title page.pdf93.72 kBAdobe PDFView/Open
2 _ declaration & certificate.pdf339.95 kBAdobe PDFView/Open
3_acknowledgement.pdf499.82 kBAdobe PDFView/Open
4_abstract.pdf396.54 kBAdobe PDFView/Open
5_content table, list of abbreviation, tables, figs.pdf995.83 kBAdobe PDFView/Open
6_chapter 1. .pdf3.12 MBAdobe PDFView/Open
7_chapter 2 .pdf6.42 MBAdobe PDFView/Open
8_ chapter 3 .pdf6.28 MBAdobe PDFView/Open
9_chapter 4 .pdf5.4 MBAdobe PDFView/Open

Items in Shodhganga are protected by copyright, with all rights reserved, unless otherwise indicated.

Altmetric Badge: