Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/199971
Title: INFLUENCE OF CELEBRITY ENDORSEMENT ON SALES PROMOTION AND CONSUMER BUYING BEHAVIOUR A STUDY WITH REFERENCE TO SELECT FAST MOVING CONSUMER GOODS IN CHENNAI CITY
Researcher: LEJI ALEYAMMA GEORGE
Guide(s): SHRIMATHY RAMALINGAM
Keywords: INFLUENCE OF CELEBRITY ENDORSEMENT ON SALES PROMOTION AND CONSUMER BUYING BEHAVIOUR (A STUDY WITH REFERENCE TO SELECT FAST MOVING CONSUMER GOODS IN CHENNAI CITY)
University: University of Madras
Completed Date: 
Abstract: newlineINFLUENCE OF CELEBRITY ENDORSEMENT ON SALES newlinePROMOTION AND CONSUMER BUYING BEHAVIOUR newline(A STUDY WITH REFERENCE TO SELECT FAST MOVING newlineCONSUMER GOODS IN CHENNAI CITY)
Pagination: 
URI: http://hdl.handle.net/10603/199971
Appears in Departments:Department of Commerce

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appendix.pdfAttached File50.32 kBAdobe PDFView/Open
biblography.pdf78.7 kBAdobe PDFView/Open
certificate.pdf8.67 kBAdobe PDFView/Open
chapter 1.pdf66.02 kBAdobe PDFView/Open
chapter 2.pdf130.46 kBAdobe PDFView/Open
chapter 3.pdf105.05 kBAdobe PDFView/Open
chapter 4.pdf199.6 kBAdobe PDFView/Open
chapter 5.pdf160.23 kBAdobe PDFView/Open
chapter 6.pdf38.43 kBAdobe PDFView/Open
figure.pdf21.12 kBAdobe PDFView/Open
preliminary pages.pdf54.25 kBAdobe PDFView/Open
title.pdf36.47 kBAdobe PDFView/Open


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