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Title: Ethical dilemmas of advertisement based communication affecting the rights and preferences of indian consumers
Researcher: Krishna Prasad Shetty K
Guide(s): Hari Krishna Maram
Keywords: Advertisement
University: Jain University
Completed Date: 11/01/2018
Abstract: Ethical behaviour is the application of our understanding of what is good and right to the activities and pursuits that we call business In such business activities advertising is a powerful tool However there is a perception that advertising is a world of make believe where desires are created making people by pass their rational thinking and buy things that they may not want or cannot afford newline newline
Pagination: 277p.
Appears in Departments:Department of Management

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01.title page.pdfAttached File37.98 kBAdobe PDFView/Open
02.declaration.pdf30.6 kBAdobe PDFView/Open
03.certificate.pdf30.16 kBAdobe PDFView/Open
04.acknowledgement.pdf38.73 kBAdobe PDFView/Open
05.contents.pdf53.77 kBAdobe PDFView/Open
06.list of figures & tables.pdf68.73 kBAdobe PDFView/Open
07.abstract.pdf37.74 kBAdobe PDFView/Open
08.chapter 1.pdf60.12 kBAdobe PDFView/Open
09.chapter 2.pdf101.85 kBAdobe PDFView/Open
10.chapter 3.pdf95.78 kBAdobe PDFView/Open
11.chapter 4.pdf1.19 MBAdobe PDFView/Open
12.chapter 5.pdf52.46 kBAdobe PDFView/Open
13.chapter 6.pdf36.26 kBAdobe PDFView/Open
14.references.pdf67 kBAdobe PDFView/Open

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