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Title: An analysis of online marketing customers and marketers perspective
Researcher: Durkasree P
Guide(s): Ramesh M
Keywords: Management
Online marketing customers
Upload Date: 23-May-2014
University: Manonmaniam Sundaranar University
Completed Date: March, 2011
Abstract: The market orientation reveals the customer orientation, competitors orientation and intra organizational function among the marketers. It shows how far the marketers are keeping in touch with customer needs and satisfaction; cope with competitorsand#146; policies and strategies; and the change in organizational setup, according to the need of the modern era. It is measured by the level of cope with customers taste and preferences, towards customersand#146; satisfaction, organizational communication, organization setup and commitment in the organization.The personality of the marketer has been measured by the mean score of the variables in it. For analyzing the data collected during the investigation, the following statistical tools were used based upon the nature of data and relevance of the information required.
Pagination: xi,236p.
Appears in Departments:Department of Management Studies

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01_titles.pdfAttached File70.58 kBAdobe PDFView/Open
02_certificate.pdf16.42 kBAdobe PDFView/Open
03_declaration.pdf17.88 kBAdobe PDFView/Open
04_acknowledgement.pdf12.79 kBAdobe PDFView/Open
05_contents.pdf13.44 kBAdobe PDFView/Open
06_list of tables and figures.pdf21.82 kBAdobe PDFView/Open
07_chapter 1.pdf108.69 kBAdobe PDFView/Open
08_chapter 2.pdf63.47 kBAdobe PDFView/Open
09_chapter 3.pdf148.69 kBAdobe PDFView/Open
10_chapter 4.pdf134.49 kBAdobe PDFView/Open
11_chapter 5.pdf217.26 kBAdobe PDFView/Open
12_chapter 6.pdf62.06 kBAdobe PDFView/Open
13_references.pdf45.74 kBAdobe PDFView/Open

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