Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/17920
Title: Sport websites users motivations and corollary behavior - a study
Researcher: Uma Kamalavathi M
Guide(s): Shunmuganathan D
Keywords: Communication
Internet
Scholars
Sport websites
Younger generations
Upload Date: 24-Apr-2014
University: Manonmaniam Sundaranar University
Completed Date: June, 2011
Abstract: Internet use today is different than a decade ago when the UandG scholars first conducted Internet use studies. Younger generations grew up with computers and the Internet. If people could use the Internet passively to some degree, it is valuable to discover how structural factors influence Internet use and how they constrain even active choices. This study takes a step to address these questionsInternet use today is different than a decade ago when the UandG scholars first conducted Internet use studies. Younger generations grew up with computers and the Internet. If people could use the Internet passively to some degree, it is valuable to discover how structural factors influence Internet use and how they constrain even active choices. This study takes a step to address these questions Therefore, this study takes an initial step to integrate measures to examine individual, structural, and technology adoption determinants impact on Internet use. To be specific, the focus of this study is to examine how Internet use is influenced by individual characteristics such as motivations, demographics, and psychographic segmentation; technology adoption factors, such as attitudes, technology expertise, and perceptions.The main objectives of the study was to investigate the effect of five user motives (entertainment, information, social interaction, escape and economic) and three user interactivity dimensions (active control, two-way communication and real-time information) on attitude toward the sport website and the impact of attitude toward the sport website on intention to revisit the sport website
Pagination: xii, 163p.
URI: http://hdl.handle.net/10603/17920
Appears in Departments:Scott Christian College

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01_title.pdfAttached File68.62 kBAdobe PDFView/Open
02_certificate.pdf40.48 kBAdobe PDFView/Open
03_aknowledgement.pdf68.82 kBAdobe PDFView/Open
04_table of contents.pdf39.26 kBAdobe PDFView/Open
05_list of tables.pdf31.02 kBAdobe PDFView/Open
06_chapter 1.pdf107.95 kBAdobe PDFView/Open
07_chapter 2.pdf328.51 kBAdobe PDFView/Open
08_chapter 3.pdf132.86 kBAdobe PDFView/Open
09_chapter 4.pdf194.15 kBAdobe PDFView/Open
10_chapter 5.pdf59.62 kBAdobe PDFView/Open
11_references.pdf201.92 kBAdobe PDFView/Open


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