Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/178028
Title: IMPACT OF BRAND POSITIONING ON BRAND LOYALTY AND PURCHASE INTENTION WITH REFERENCE TO CONSUMER DURABLES
Researcher: HEMALATHA V
Guide(s): THENMOZHI R
Keywords: 
University: University of Madras
Completed Date: 
Abstract: newlineIMPACT OF BRAND POSITIONING ON BRAND LOYALTY newlineAND PURCHASE INTENTION WITH REFERENCE TO newlineCONSUMER DURABLES
Pagination: 
URI: http://hdl.handle.net/10603/178028
Appears in Departments:Department of Management Studies

Files in This Item:
File Description SizeFormat 
acknowledgements.pdfAttached File12.27 kBAdobe PDFView/Open
certificate.pdf44.01 kBAdobe PDFView/Open
chapter 1.pdf205.99 kBAdobe PDFView/Open
chapter 2.pdf270.47 kBAdobe PDFView/Open
chapter 3.pdf106.93 kBAdobe PDFView/Open
chapter 4.pdf556.63 kBAdobe PDFView/Open
chapter 5.pdf135.37 kBAdobe PDFView/Open
contents.pdf11.72 kBAdobe PDFView/Open
declaration.pdf19.9 kBAdobe PDFView/Open
list of tables.pdf28.25 kBAdobe PDFView/Open
reference.pdf215.72 kBAdobe PDFView/Open
title.pdf26.23 kBAdobe PDFView/Open


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