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Title: Impact of Consumer Behaviour Over Marketing Strategy
Researcher: Dikshit, Piyush Mohan
Guide(s): Sharma, Ravi
University: Jagannath University
Completed Date: 2017
Abstract: In rivalry surroundings a considerable number of management focuses newlineis directed at setting up their firms as the leaders in market. In a focused newlineindustry where three to four leading players enjoy huge share market such an newlineissue becomes much essential. newlineThe topic of research Impact of consumer behavior over marketing newlinestrategy-A comparative study of two wheeler industry with special reference newlineto Bajaj Auto is aimed to suggest what Bajaj needs to do in Jaipur market to newlineimprove its market share over Hero and TVS Company. newlineIn our research it has come out clearly that BAJAJ AUTO has a newlinenegative correlation between consumer behavior and marketing strategy in newlineJaipur market. newlineFurther basis component extraction 4 variables-Price, Quality, features newlineand warranty were found having maximum correlations with their respective newlinecomponents and independent to each other. newlineIf BAJAJ AUTO works on above four Variables-Price, Quality, features newlineand Warranty than perhaps the Company will have a higher market share in newlineJaipur market. newline
Appears in Departments:Department of Management Studies

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01_title.pdf.pdfAttached File23.73 kBAdobe PDFView/Open
02_candidate_declaration.pdf.pdf27.24 kBAdobe PDFView/Open
03_certificate_of_the_supervisor.pdf.pdf26.79 kBAdobe PDFView/Open
04_acknowledgments.pdf.pdf19.16 kBAdobe PDFView/Open
05_preface.pdf.pdf27.09 kBAdobe PDFView/Open
06_contents.pdf.pdf31.69 kBAdobe PDFView/Open
07_list_of_tables.pdf.pdf32.26 kBAdobe PDFView/Open
08_list_of_figures.pdf.pdf31.38 kBAdobe PDFView/Open
09_chapter1.pdf.pdf711.25 kBAdobe PDFView/Open
10_chapter2.pdf.pdf534.93 kBAdobe PDFView/Open
11_chapter3.pdf.pdf431.68 kBAdobe PDFView/Open
12_chapter4.pdf.pdf262.38 kBAdobe PDFView/Open
13_chapter5.pdf.pdf309.49 kBAdobe PDFView/Open
14_chapter6.pdf.pdf6.31 MBAdobe PDFView/Open
15_chapter7.pdf.pdf330.27 kBAdobe PDFView/Open
16_conclusion.pdf.pdf302.07 kBAdobe PDFView/Open
17_appendix.pdf.pdf502.94 kBAdobe PDFView/Open
18_references.pdf.pdf303.14 kBAdobe PDFView/Open

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